Racer Rosa Bicycles
Call now
Call now
Website
Call
Racer Rosa Bicycles
Stylish and minimal, our bikes are made entirely by hand. Each one is a unique design, built to fit perfectly and built to last. Whether you're a commuter, a long distance road cyclist, a triathlon competitor or a casual weekend cruiser. Across all materials, from Steel to Carbon Fibre, our made to measure frames are designed by a ProTour bio-mechanic and hand-built by Master Italian Frame Builders.

Together with our clients, we select the best possible components for their specific use, designing every single detail, including colour schemes. As part of this 360 degree service that is unique in the UK, we closely follow our clients in their development as riders; guiding them to improve comfort, performance and fitness.
Services
Our bikes are designed and built on demand. The frames are hand crafted by master frame builders in Steel, Aluminium, Carbon Fibre and Titanium. We finish our bikes with top quality parts to meet detailed personal specifications. Yes, our bikes are beautiful, but the most beautiful thing about them is the way they ride.
Diego founded Racer Rosa in 2010, when he decided to turn his lifetime hobby into a business. Today he's still the company's factotum. Giuseppe is a professional bike fitter based in Italy, he generally visits us once a month - he works for racing teams and cycling shops. One great thing about Giuseppe's credibility as an internationally established ProTour bio-mechanic, is that he has always remained independent from any brand.
Giovanni Taverna, Antonio's grandfather, started the family business in 1947 and they hand-crafted frames as outside contractors for major Italian bicycle brands. Today Antonio and Ferruccio are highly specialised in hand-crafting performance, competition frames using only high-end steel, stainless steel, Titanium and aluminium, made by market leaders like Columbus, Dedacciai and Reynolds.
Professional Bike Fitting is a specialised science that determines the dynamic relation between a rider's body measurements, bicycle size, riding position and specifications. Our independent bike fitter, or bio-mechanic, Giuseppe Giannecchini of Velosolutions has many years' experience fitting professional, junior and amateur riders.
After a well built frame, the next most important component of a good bicycle is most certainly the wheelset. Our projects come with hand-built wheelsets as standard - but we also sell just wheels, customised on demand.

You can't underestimate the impact of a hand made wheelset; they not only allow choice of preferred components, but they also offer the best possible handling and durability, as they're designed according to client's weight, riding style and requirements.We are proud to have Arup Sen as part of our team.
Reviews (16)
Peter Hall
Peter Hall
Sep 26, 2021
Report
Wonderful custom built bike emporium in the heart of E17.
RR is run by Diego Lombardi who is a custom frame builder from Norther Italy. He sells a mixture of custom built frames in steel, alu and carbon as well as small batch frames which can be ordered and then built up using different parts depending on price and the type of riding. He also offers a bio metric bike fit service which they do in the same space.
I should be really clear that this is not the same as going to an Evans Cycles! But that's the whole point of going to Racer Rosa. He's a proper artisan and the bikes he sells aren't the
Ais De Blath
Ais De Blath
Jul 30, 2021
Report
I have only wonderful things to say about Diego and Racer Rosa. I ordered a custom bike to take the next step in cycling as a hobby through my employer's CycleScheme. From start to finish Diego was really helpful and considerate of my needs and requirements in the bike, especially given I am relatively new to leisure cycling. I collected my new bike and the set up and post care has also been really positive. I am so glad I spent my money wisely and came here. Thanks a million to Diego and team :)
Amy Brenner
Amy Brenner
Mar 23, 2021
Report
Came across Racer Rosa accidentally while trying to find a shop with the right size wheel nut in stock. I did not expect to end up in a very cool custom built bike studio! Diego was super friendly and kind enough to give me the wheel nut for free - thank you, much appreciated! Highly recommend. Will have to start saving up for a new bike :)
Charlotte
Charlotte
Jul 05, 2020
Report
I called Racer Rosa Bicycles to see if they could help me as my bike (an Evans hybrid bike I use for commuting and touring) was giving me a lot of back pain and I thought maybe the odd adjustment could be made. Diego was incredibly helpful, taking the time to fit me out properly with my bike - sending off the bike's and my details/measurements and a couple of weeks later making all the necessary adjustments for me. I only had to pay for parts and labour and this was extremely reasonable. I even turned up three hours late and Diego was still happy to do the work there and then (sorry!)
The bike
Nick Daldry
Nick Daldry
Jun 29, 2020
Report
Diego went above and beyond to get my old Puch racer back on the road. Fantastic service and a friendly face. A lot of incredible looking builds going on in the back of the workshop, 10/10 shop!
Chris Gannaway
Chris Gannaway
Jun 12, 2020
Report
Really great service from Diego and team and always willing to help and give advice.
I went for a custom aluminium frame, and the difference in ride position is amazing. Position is really comfortable, especially in the drops (which I’ve not always been comfortable with previously).
Ride quality and handling feel really smooth and secure and inspires confidence. Looking forward to putting the bike through its paces!
Robert Willey
Robert Willey
Oct 30, 2019
Report
Fantastic service from the Racer Rosa team. Originally booked an appointment for a bike fit but have recently purchased a new custom built Dedacciai racing machine. Diego was extremely helpful throughout the whole process and after finally get my new stem and aero bars fitting the bike rides like a dream. The only problem I have these days is staying off it! Thank you so much Diego and Racer Rosa!!
Gonzalo Cernuda Parron-Solleiro
Gonzalo Cernuda Parron-Solleiro
Jun 21, 2019
Report
I am just starting to cycle and before Racer Rosa, I've been and seen many shops and done a lot of research. Diego was really helpful and patient with all my questions and I am now extremely happy with my new made to mesure bike. I am looking forward to coming back in a couple of years for an upgrade!! :) I will definitely be a regular here and even if you are a rookie like me, can't think of a better place to start! Grazie!
Micaela Silva
Micaela Silva
Jun 13, 2019
Report
I bought a custom frame bike from Racer Rosa after getting the bike fit done with Guiseppe and realising my previous bike was not suited for me. Excellent friendly service, very accommodating. The bike is incredibly good value and looks great too. Have already recommended them to several friends.
Petra Dolejsova
Petra Dolejsova
Aug 14, 2017
Report
Finally a custom build bike shop in Walthamstow! Very lovely shop run by super nice people who have so much bike knowledge. Perfect location for all of us living East (really this was much needed here) or a great place to stop by on your ride to Essex. Fantastic service, Diego is so super helpful with everything! Even sorted me with a bike pod! Thank you so very much! I also hear that the bike fitter there is one of the best!
Brejsova Lucie
Brejsova Lucie
Jan 27, 2017
Report
Diego offers an excellent service, he's honest and pays a lot of attention to details. The bike he made for me years ago is a pure perfection. I like a lot his new shop at Walthamstow.
Ben Right
Ben Right
Jan 24, 2017
Report
I bought my bike from Diego about four years ago now. It is the most wonderful machine and I've had some of the most wonderful times on it. I couldn't recommend Racer Rosa Bicycles enough. Arup has also built me two awesome wheel sets.
Karen Heywood
Karen Heywood
Jan 24, 2017
Report
I love my bike from Racer Rosa - it was my 50th birthday present, and choosing all the bits was great fun - especially I liked being able to choose yellow! I'm not a serious cyclist but they didn't talk down to me, instead they listened to what I wanted.
Jonathan Goldberg
Jonathan Goldberg
Jan 24, 2017
Report
Excellent tailor-made service. Diego;s knowledge and honesty was a big part of why I chose Racer Rosa, not to mention the quality of product.
Simon Havers
Simon Havers
Jan 24, 2017
Report
Great bike fitting. Did both my road bikes. Massively painstaking. Perfect setup. Road Lands End to John OGroats on it without any problems at all.
Greg H.
Greg H.
Jan 02, 2017
Report
Best customer service received from Diego , his knowledge about bike and proper bike fit was astonishing . Received a made to measure bike in 3 weeks and after a first ride I was asking my self "why O why I haven't done this earlier " After few months I wanted to get another fit made by Giuseppe , got a appointment in a week time , It was so great to visit Diegos new shop in Walthamstow soooo pretty ! any way ... Giuseppe is a super funny Italian guy with a super knowledge about proper bike fit , he uses his eyes and a ruler to fit you I was super pleased with this visit . I can recommend them