Cecil Amey Opticians
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Cecil Amey Opticians
Cecil Amey was established in Norwich in 1924. Today there are 10 Cecil Amey practices across Norfolk, North Norfolk and Suffolk, making it the largest independent opticians in East Anglia. We stock an unbeatable range of eyewear, including designer frames, glasses, sunglasses and sports eyewear, as well as contact lenses and accessories.

We pride ourselves on providing expert, professional eyecare and advice from our team of highly qualified opticians, optometrists and optical assistants. We also provide a full hearing care service from our team of fully qualified Audiologists. Contact any of our ten branches for more information.
Services
The most important thing to us all at Cecil Amey is the health of your eyes. We also understand that feeling good and looking good in your new glasses, lenses or sunglasses is of great importance to you. That's why our highly qualified team of optometrists, opticians and optical assistants offer you tailored and personalised advice to ensure you receive the perfect glasses or lenses to suit you.
I thought I'd email to say thank for your help in providing me with new hearing aids. As mentioned to you this morning I have found the whole process and service provided by Cecil Amey excellent, from the initial offer of a free hearing test (when I came for an eye check up) to having the full hearing prescription today.
Cecil Amey Opticians and Hearing Care is an independent, family owned opticians and hearing care provider, with over 95 years of history looking after patients in Norfolk and Suffolk. We are extremely proud to be thriving in a challenging business environment.

Our objectives are to deliver impeccable customer service, to give the best professional advice in the industry and to offer a range of the highest quality frames, lenses and hearing aid devices.We are proud to invest in our people and we believe that knowledge and experience are essential to offering the best customer service and nurturing confidence to create lifelong relationships between our professionals and patients.
At Cecil Amey you'll find a huge collection of stylish eyewear for adults and children. Choose from the more traditional or classical styles to the very latest designs. We also have a stunning collection of designer frames and sunglasses, including many of the big names such as Tom Ford, Chanel, Ray-Ban, Moscot, Silhouette & Ecco.
Contact lenses are an increasingly popular alternative to glasses. As well as a whole range of quality contact lenses from leading manufacturers, we can also provide all your accessories to care for your lenses. If you're new to lenses, Cecil Amey offer a complete contact lens assessment and a free lens trial to see if they're right for you.
Reviews (14)
Foras Home & Garden
Foras Home & Garden
Nov 27, 2021
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What I love about this business is the service and the range of products they have. They work hard a) to look after your eyes and prescriptions b) work with you to find glasses that enhance your look and suit you as a person. Glasses are and should not be seen as Utilitarian they should have the form and the look as well as the function. You wear them all the time - they have to make you look and feel good and you get what you pay for. Making this decision alone is hard, having someone with experiance and who is honest to work with you on your purchase is important (thanks Lee).
Samantha Jackson
Samantha Jackson
Jul 15, 2021
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My experience at the Attleborough branch has been outstanding from start to finish. The team there seems to be very knowledgeable and understanding of personal requirements. Keep up the good work xx
Lee James
Lee James
Jul 07, 2021
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Cecil Ameys in Dereham is amazing. My grandaughter had such a bad experience at another opticians but you guys were brilliant. Sallie was so friendly and helpful and did everything she could to make my grandaughter feel relaxed and at ease. The optician was caring and very understanding of a 5 year old. Thank you so much ❤
Helen Peck
Helen Peck
Jun 18, 2021
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The customer service at the Attleborough branch has been fantastic and very caring. I would recommend this optician to anyone who needs an eye site test or new glasses. The staff are exceptional 😊
Vicki Chastney
Vicki Chastney
May 19, 2021
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Been using the Dereham branch for a few years now. Extremely pleased with the service received. The staff are always welcoming and at my recent visit Philly spent a lot of time with me to ensure I had a pair of glasses that I was happy with. Didn’t feel rushed or pressured. Great customer service.
Matthew Shiplee
Matthew Shiplee
May 15, 2021
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As soon as I entered the staff made me comfortable and with their knowledge and expertise I received a great service. I would recommend them to anyone
Sarah Trota
Sarah Trota
Apr 26, 2021
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The staff are really experienced and the customer service excellent. Glasses are an expensive purchase and it is lovely to be treated with such care and competence, well done Cecil Amey Attleborough.
Samantha Estwick
Samantha Estwick
Apr 21, 2021
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Extremely knowledgeable staff. From the eye test to selecting the glasses, everyone was so helpful and friendly
Claire Suz
Claire Suz
Jan 23, 2021
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Sophie at the Norwich branch was absolutely amazingly patient today when I went in today to get my first pair of glasses. I had no idea what I would like. She gave me her honest opinion on what worked for me. Highly recommended (I chose the first pair she picked out 😂)
Michael Holden
Michael Holden
Aug 27, 2020
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Broke my glasses while shopping in the City and called in for an emergency repair which they carried out for me immediately. Libby was a real star and saved the day. Highly recommended.
Gary Moore
Gary Moore
Nov 22, 2019
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First rate eye test here. Professional, thorough, friendly and informative.
Melanie Marjoram
Melanie Marjoram
Sep 30, 2019
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I popped in after work as I specifically wanted a pair of designer frame glasses , on arrival 4 x staff members were chatting about tuna and what they were having for supper , completely ignoring me . After browsing for a few minute and trying on a few pairs of frames , still no acknowledgement! So I left and walked across the road to Optical express , to a very warm friendly greeting , a fitting and purchased them on the spot , they stock great designer brands. What I find shocking is a high street shop Cecil Amy don’t need the business ?! ..
David Mason
David Mason
Dec 18, 2017
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Was a customer for 20+ years. The opticians themselves are pretty decent and friendly. However, whilst it used to be a good, premium-priced optician, it is now mediocre in most respects. Slow refunds for overpayments, which are taken by standing order and then refunded by cheque, which has to be signed off by a senior member of staff, and then posted out by accounts. Very slow to adjust to any changes in the market. It used to be that you'd get much better service here than at your chain store, but the reverse is now true.
Jak Bowtell
Jak Bowtell
Jun 09, 2015
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Very helpful and professional staff. Great choice of frames and honest advise given by the advisers. Will definitely use again and recommend.