From a simple rope chain to an intricate foxtail necklace, PureJewels' detailed craftsmanship will complete any look. Inspired by the fleeting glimpse of a lotus bud or the flicker of a dragonfly's wing, our artisans bring their evocative jewellery daydreams to life inside our London and Indian workshops, with purest gold and sparkling gemstones.
PureJewels is a British brand with Eastern roots, devoted to celebrating the beauty of life with all its ebbs and flows. Through our unique jewellery designs, we connect moments of deep meaning to the precious pieces that accompany you on your life's journey. Great shop and customer service! I ordered a pair of earrings as a gift to myself on thursday and received it next day!
PureJewels is a British brand with Eastern roots, devoted to celebrating the beauty of life with all its ebbs and flows. Through our unique jewellery designs, we connect moments of deep meaning to the precious pieces that accompany you on your life's journey. Great shop and customer service! I ordered a pair of earrings as a gift to myself on thursday and received it next day!
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PureJewels is devoted to the extraordinary pleasure of jewels: yesterday, today and tomorrow. This contemporary brand has its roots firmly in another time - and another world.
The story of PureJewels, by Bhanji Gokaldas, began in Nairobi, Kenya in 1950, with an indian jewellery designer and craftsman, Bhanji Gokaldas, who like his father and forefathers before him, made his name creating exquisite, bespoke fine artisan jewellery pieces for his clients.
The story of PureJewels, by Bhanji Gokaldas, began in Nairobi, Kenya in 1950, with an indian jewellery designer and craftsman, Bhanji Gokaldas, who like his father and forefathers before him, made his name creating exquisite, bespoke fine artisan jewellery pieces for his clients.
Our story began in India, and mingles with yours. To celebrate occasions, court affection, and demonstrate love, a piece of Indian 22 carat gold jewellery is simply perfect. Ever since Grandpa Bhanji sat tapping away in his tiny workshop, our family has loved the art of making jewellery. Take a close look.
Gold bangles can styled according to the occasion and your style. We believe that jewellery is an extension of one's personality and style. There is no right or wrong way to wear gold bangles. You can stack up multiple bangles to showcase a more traditional look or you can just stick to one! While stacking them up, the bangles do not have to be from the same collection as well.
Discover a world of modern Indian bangles - embellished with florals, jewels, and rhodium plating, our bangles are as colourful and stylish as their predecessors. PureJewels is a renowned Indian jeweller based in London - using exceptional craftsmanship and fine design, our collections resonate with modern Indian women.
Every woman needs her own gold bangle set. Wear it, adore it, and pass it down the generations. This is an investment - for you and for your family. Our gold bangle sets are inspired by the finest Indian traditions and made with exceptional workmanship, creating real heritance pieces. You'll know when you see it: that perfect gold bangle set, made in solid 22ct gold, with a detail that's totally 'you'.
Reviews (11)
Nishant Kumar
Dec 17, 2021
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We are based out in the US and was trying to buy some stuff for our relatives in the UK. After lot of reseach found PureJewels and went ahead finalizing them. Also had few video calls on whatsapp, overall it was a wonderful experience and they were transparent and helpful in all the stages of the transaction. Good going guys....thanks 🙂👍
Pooja Joshi
Dec 16, 2021
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Laura Clarke
Nov 28, 2021
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Jayant and the team at Pure Jeweks are amazing.
The experience I had was extraordinary! From my initial query, throughout the process of the purchase of the jewelry, the team were accessible, accommodating and attentive. My sister now has a beautiful and delicate custom made 22 karat gold bracelet. She was ecstatic when she opened this gift on her birthday, today!
I cannot thank Jayant and the team enough. The team have made my sister's birthday extra memorable and made me feel like a very valued customer.
The experience I had was extraordinary! From my initial query, throughout the process of the purchase of the jewelry, the team were accessible, accommodating and attentive. My sister now has a beautiful and delicate custom made 22 karat gold bracelet. She was ecstatic when she opened this gift on her birthday, today!
I cannot thank Jayant and the team enough. The team have made my sister's birthday extra memorable and made me feel like a very valued customer.
Aravis Tenerife
Jun 25, 2021
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Great shop and customer service! I ordered a pair of earrings as a gift to myself on thursday and received it next day! I got contacted with the photo of the actual item I am going to receive so I know what to expect. It also comes with the cute presentation red box and a fab paper bag! Definitely would recommend!
Dinakaran Ulaganathan
May 29, 2021
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We were looking for a Indian-Style jewellery for our new born boy and we didn't find any except this one! We got everything we were looking for at a decent price. Another plus for us is to find a Tamil speaking women from Kerala who was highly competent and friendly. Walk in to the store if you need a best offer :)
Samuel Cole
Apr 18, 2021
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Pure Jewels hit the mark every single time. I purchased the engagement ring and wedding bands from here and am still astounded by the attention to detail, quality and craftsmanship. Jay is dedicated to bringing the right product to deliver beyond our expectations. I am also seriously impressed with the speed of delivery and frequent communication during the order process which contributes to an exceptional customer service overall.
Ajaz Ahmed
Mar 26, 2021
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Excellent customer service. Great shopping experience,especially during lock down (via Video Call). Managed to get a beautiful Mother's day gift plus an impulse buy for the wife :)... delivered next day by guaranteed postage. Very happy.
For me It's all about TRUST and a friendly and caring service.
For me It's all about TRUST and a friendly and caring service.
Ivan Tsonev
Mar 19, 2021
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I don’t know where to start , PureJewels are absolutely amazing when buying jewellery look no further.I was looking for bracelet for birthday gift for my miss and I phoned the store while looking at the website to ask few questions.
I spoke with Jay who is so friendly,welcoming and professional and he showed me straight on FaceTime how the products look and this gave me great reassurance to buy from here.
Jay and his team where so helpful and send the bracelet few minutes before closing of the store with special delivery next day so I can have it on time for my miss birthday, that service you
I spoke with Jay who is so friendly,welcoming and professional and he showed me straight on FaceTime how the products look and this gave me great reassurance to buy from here.
Jay and his team where so helpful and send the bracelet few minutes before closing of the store with special delivery next day so I can have it on time for my miss birthday, that service you
Djameela Tokee
Mar 16, 2021
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Very good customer service especially given the fact that we're in lockdown. Videos and pictures including measurements were sent in a timely manner. Constant communication and update. Very secured and tracked next day delivery. Thank you very much. I really like my unique piece of jewellery. Keep up the good work.
Farrah
Dec 22, 2020
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I have been a customer since purchasing my wedding platinum diamond ring in 2010. Since that day till today, I have never had an experience which is any less than perfection. I have bought a number of stunning pieces and Jay has always given me his honest and sincere advise. I recently had a bracelet restructured and honestly it was a pleasure to say the least. Granted prices are not cheap, but the pieces I have from him are exceptional. I have utmost respect for Jay and his loving approach to my concerns. God bless you Jay, wish you lots of success. Love Farrah x
Qype User Jt
Jan 19, 2009
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This is a very new shop on Green Street or is newly refurbished and looks very modern, contemporary and sleek and sophisticated. They sell white gold, Indian gold, silver and platinum jewellery and have two shops at present on green street. The layout of the shop is very nice and the jewellery they sell is also very nice and original. You may not find similar looking rings, bracelets and necklaces as this sort in other shops. The pricing however is very high and you should look in nearby shops for the current rate of gold before purchasing. Nevertheless, this shop has experts in the field of gold
