Geoffrey Butler Cycles
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Geoffrey Butler Cycles
Geoffrey Butler Cycles has had its origins as a cycle store in the Croydon area for 60 years. For the last 40 years the business has been under the same management and has grown from a local bike shop to an internationally known company. Always dedicated to every aspect of cycling Geoffrey Butlers has everything the everyday rider, commuter, tourist and Professional/Amateur racer needs.

We have experienced sales people, mechanics and wheel-builder with an in-depth knowledge of everything cycle associated, and pride ourselves on the service we provide. In 2016, after 50 plus years at our 15 South End address, we moved down the road (1.5 mile) to 429 Brighton Road. The new shop offering a larger floor space, and the ability to display a full range of bike styles, MTB, Hybrid, Road, TT, and folding.
Services
Sadly our premises in South Croydon is now closed for good. However our two experienced mechanics Ben and Pete are still alive, well and fixing bikes! Based and working from Chaldon, Surrey. Hi all, Ben here! I'm now working as part of TheCogfather.co.uk! This great cycle repair service is based in Burgess Hill, Sussex and by joining forces with Lee, we make a great duo able to carry out any repair, service, upgrade or custom build for you.
At Geoffrey Butler Cycles we're proud to offer a fast, efficient and hassle-free service. Simply choose the items you want to buy, decide where you'd like them sent, and we'll take care of the rest, making sure your items are carefully packaged and arrive quickly. How will my items be delivered? All items delivered to a UK address will be despatched using Royal Mail 48hr, Royal Mail 48hr Tracked, and A to Z courier.
We regret to inform you that Geoffrey Butler Cycles Ltd South Croydon store is closed. The decision to close down the shop was not an easy one, and we were hoping to give people more notice. It's been a trying time for all this past year; We would like to thank all of our customers that have shopped with us over the last 40 plus years, under the current owner, and wish you all well.
Panniers are the most energy efficient way to carry your luggage on your bike. Low centre of gravity aids stability. Available in a wide range of styles and sizes - choose the ones that are right for you. Built to last - we choose the fabric, fastenings and fixings for their durability and functionality.
At Geoffrey Butler's we try hard to stock a comprehensive range of spare parts to keep your Brompton rolling as nicely as on the day it was made. We understand that any part, however small or minor, is important and deserves an original factory spare. This is the place to look for those parts. If there's anything you need that you don't see listed here, by all means give us a call or email, and we will do our best to find it for you.
Reviews (10)
Andrew Roberts
Andrew Roberts
Aug 26, 2021
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Very poor service and disappointing after such great service in the past. Sad to see that they had decided to close the store after so long, but happy that they had decided to continue trading on line. I ordered some brake pads from them on line, but immediately realised I ordered the wrong ones. Emailed them to cancel the order as they did not have the pads I needed on line, but no response. The pads arrived and I have then tried numerous times to contact them by phone and email but to no avail. Shame they have decided to hide behind the internet and not recognise their responsibility as an on
Vince
Vince
Dec 13, 2020
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These guys are brilliant, hands down. If you love your bike, come here.
They rescued my beloved 1970s Claude Butler (no relation) after nearly all it’s parts got stolen in Croydon (pro tip: don’t lock your bike up on the high street overnight). For years, I thought my poor Claude was a lost cause, and he sat brakeless and handlebarless, shivering in my shed. Not an easy fix, I thought he would never ride again, and I almost sent him to scrap.
But quarantine inspiration had me bring Claude in to Geoffrey Butler last week (which I had been a loyal customer to a over decade ago, but I thought
Alex Mitchell
Alex Mitchell
Nov 06, 2020
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My road bike recently developed a hairline crack on part of the frame. I purchased the bike from GB a few years ago and took it back for their opinion. They contacted the manufacturer on my behalf, which ultimately ended up as a warranty claim. The cracked part was replaced and refitted under warranty. I have to say I couldn't be happier with the service from Steve and the team. I'm delighted that I have my bike back, which is as good as new now and the whole process was dealt with fantastically.Top marks, keep up the good work!
Einna Kitsok
Einna Kitsok
Oct 08, 2020
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Excellent servise and experience. I have been using GB for over two years now, cycled for 10 and so far they have been the best. They always get my bike running beautifully, no job is too small or too big. Superb customer care and friendly and professional team. Would highly recommend.
Ashley Smith
Ashley Smith
Sep 10, 2020
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Excellent knowledge and service. I have bought 2 Bianchi bikes from Geoffrey Butlers in the past and recently had a problem with my carbon frame. It was covered by warranty and the staff were extremely helpful in getting the issue sorted without any issues.
Highly recommended bike shop.
Neil Curtis
Neil Curtis
Aug 30, 2020
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I've been using GB for a while now. Great quality servicing, they always get my bikes running beautifully and Steve and the gang in the shop are always super helpful. Great to support your local bike shop, especially when they give this kind of customer service. Highly recommended.
Adi Dilipkumar
Adi Dilipkumar
Jul 30, 2020
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Really helpful staff. Even in the lock-down period, we were able to get our hands on two bikes (for me and my other half) and are very happy with the advice Steve gave us at the store. I got mine on the same day as we went in. This will be my local bike store going forward.
Col
Col
Jul 05, 2020
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I picked up a new Frame recently and got all the parts for my Dream Bike. Called GB Cycles to build it for me. Booked in for Thursday build and was ready to pick up dead on time, Big thanks to Ben the Mechanic who even called me to double check on me requirements mid-build and who did an awesome job for me. I could not be happier
Jan Fossgard
Jan Fossgard
Jul 02, 2020
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The staff could not be more friendly and helpful, and also honest. I have bought a fair amount of kit and had repairs done there and can highly recommend. On the one occasion I had a problem they took the item back and after investigating refunded my money. My last purchase was a Trek e-bike for my wife which she absolutely loves.
Linda Kemp
Linda Kemp
Dec 07, 2019
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I can thoroughly recommend this bike shop and its staff to provide knowledgeable and useful assistance and advice, together with excellent after-sales service. I have returned several times for the bike to be adjusted. This has been carried out swiftly and professionally, so I would not take my bike anywhere else for work to be carried out.