Country Clothing
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Country Clothing
Christopher William Country Ltd is a family owned and operated high quality clothing business that was founded in 2011 by Trish and Chris Betts. Both Trish and Chris have a love of the Norfolk countryside and coastline and wanted to offer the finest clothing, footwear and accessories to help showcase this beautiful area.

Located in bustling Wells-next-the-Sea, Christopher William offer products from an enviable range of brands as well as friendly, trustworthy advice from our team of knowledgeable staff. Please feel free to come and browse our ranges of country clothing, walking and coastal fashion. This website shows a selection of products available; many more are available in store.
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Reviews (11)
Jane Ellison
Jane Ellison
Aug 08, 2021
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The boys were lovely and warm at the beach this morning. We love the Lazy Jacks Wells sweaters ❤️
Nick Rainsley
Nick Rainsley
Jun 15, 2020
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Great personal shopping experience today. Nice to see the shop open again. It is by appointment only, so you feel really special with really knowledgable staff and a great range of things. I want to go back!
Aaron Robinson
Aaron Robinson
Jan 24, 2020
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Brilliant Service from start to finish !!! I purchased 2 items from the store, lovely people, really helpful & knowledgeable. Many Thanks Chris & Trish.
Greg Fenn
Greg Fenn
Jan 21, 2020
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My wife and I always enjoy visiting this shop. High quality clothing and the style which we are always looking for and enjoy wearing. Excellent service and always a great shopping experience. Would highly recommend a visit.
Trevor Greef
Trevor Greef
Dec 19, 2019
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My wife and myself love shopping at Christopher Williams Country Store as we occasionally like to treat ourselves buying quality country clothing and accessories. Am always impressed with the variety of stock they hold. From what I have seen they appear to have all the top brands from the UK and Europe.
Can highly recommend if you want top quality goods and personal friendly service.
Creake Abbey where one of the shops is situated has other attractions making our visit more enjoyable.
Sophie Ellis
Sophie Ellis
Dec 11, 2019
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Wonderful shop with huge range of great country clothing, but the best thing is the staff who are incredibly friendly and very helpful. Absolutely beats soul-less internet shopping and gives me a spring in the step after a good old Norfolk social interaction of loveliness! Thanks for all your help Schoffel hunting! 😆
Gail Hull
Gail Hull
Nov 19, 2019
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A quality location for outdoor clothing with style along with fantastic customer service and expert knowledge a gem of a store to have in Norfolk and such beautiful locations
Guy Holmes
Guy Holmes
Sep 26, 2019
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I've visited this shop many times over the years and purchased many items. It's a fantastic shop selling great quality clothing. The proprietors are impressively knowledgeable, incredibly friendly, and always patient and willing to help. Top quality clothes, every type of useful outdoor gift you could invent, and great advice, and the prices are very competitive. This is my default go-to for country clothing and a mandatory stopping point for every trip to Norfolk. Highly recommended.
Marie Davies
Marie Davies
Feb 25, 2019
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Wonderful shop with very knowledgeable staff. I have been a few times now and nothing is to much trouble and a great choice of brands
Steven Tagg
Steven Tagg
Feb 07, 2019
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What fantastic service again from Christopher William Country! I wanted to buy a Croots 20 gauge cartridge belt though it wasn’t then in stock, no problem, it was ordered on my behalf with arrival just in time for the next shoot! Friendly,caring and efficient, choose local!! Thanks again to the team. looking forward to seeing you soon!
Steve Tagg
Laura Jackson
Laura Jackson
May 06, 2017
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Lots of lovely brands and clothing, extremely helpful. I purchased a Barbour coat today and it was half price in the sale- I am unable to source online for the price paid! Will definitely be returning, Many Thanks