The Rock Collection
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The Rock Collection
The way we present our body and our image to the world is an external symbol of who we are and who we want to be. Whether that's an expression of personal taste in music or art, the clothes we. Whether you embrace the association or scorn it, the goth scene will inevitably always go hand in hand with the vampire genre.

Elegant, beautiful and graceful whilst remaining forever dangerous, it's not hard to see why the vampire genre has. When it comes to dark literature, there are some novels that stand the test of time and others that inspire authors across the world to keep on producing amazing horror, ghost stories, and sometimes even just new explorations of classic.
Services
First class service from a friendly, helpful and independent online store with a focus on customer satisfaction. We love our home in the Norwich Lanes, which won the 2014 Great British City High Street award.

Having this quirky and beautiful part of the city as home means that we're amongst and a part of an ever growing family of independent businesses, which helps us stick to our roots as an independent and local business, alongside our growing online presence.
Few names are as recognisable in Gothic fashion has Alchemy. Originally established in 1977, the company was formed by Manchester designers Geoff Kayson and Trevor Phillipson. Today their 'Alchemy England 1977' brand is known the world over as the standard in Gothic fashion. Their reputation has been boosted by tremendous sales both in the UK and the United States.
Reviews (12)
Io Cutmore
Io Cutmore
Sep 29, 2021
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Lovely staff, really open. playlist was excellent and the clothes are great quality will be wearing my Pantera t-shirt non stop
Matthew Kincarr
Matthew Kincarr
Sep 10, 2021
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The staff are friendly and eager to help, having established a long term rapor with The Rock Collection who offer a wide range of gothic and alternative clothing.
They have always stocked a wide variety of clothing, accessories and more whilst also going out of their way to help find anything specific that you are after. Highly recommended and a pleasure to do business with.
Alex McWilliams
Alex McWilliams
Jan 31, 2021
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Lovely independent shop for you alternative fashion needs. Found an item of clothing I've been hunting for for a while now. Very very helpful staff. Will definitely be visiting again
Claire Ballam
Claire Ballam
Jan 14, 2021
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Fantastic service and quality T-shirt’s. Needed an exchange as ordered wrong size and this was not a problem at all. Great communication and regular updates on my order. Thanks 👍
Bev Bennett
Bev Bennett
Mar 27, 2020
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Absolute excellent service from you guys. I know it's only a belt but your thoughtfulness is wonderful...thanks so much
Joanna Swan
Joanna Swan
Mar 13, 2020
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I've been getting my alternate clothing from this place ever since I moved to Norwich in 2002 and it was called Black Lace. Staff have always been friendly and welcoming and love the alternative culture. Very glad to find the shop tucked away in Upper Goat Lane today as I had mistakenly assumed it was online only. Got a beautiful cat shirt!
Krystell Krienke
Krystell Krienke
Jan 10, 2018
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Ordered online and was not disappointed. Had a jacket that didn't fit, so called up and the chap on the phone put aside the larger size for me. So I sent back on the Wednesday, had the replacement by the Saturday. Brilliant, friendly service. The products I got are great quality and couldn't be happier with them.
Heather Scoggins
Heather Scoggins
Dec 26, 2014
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Unfortunately I don't get the chance to go shopping much in Norwich but every time I get the chance I always visit The Rock Collection. I've been going there for the last six years since my friend took me there at the age of 15! The staff are always friendly and the shop is always stocked with well priced, popular merchandise. I always spend way too much money here.
Alice Southwood
Alice Southwood
Oct 13, 2014
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One of my favourite shops in Norwich, it's got a wide variety of brands. I love all of the clothes and the staff are very friendly, welcoming and approachable. I especially like their band T-shirts and merchandise. Whenever I want to treat myself I buy something from The Rock Collection! :)
Kim Kitten
Kim Kitten
Sep 08, 2014
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Superb alternate/gothic clothing store, never have I been to any better. The staff are all friendly and increadibly helpful, and along with a great range of gear, I couldn't ask for anything more! Always on the top of my visit list whenever I have a Norwich shopping trip, not sure how I'm going to cope when I start university this September, saving money isn't going to be possible with the rock collection just down the road!
Serana Storey
Serana Storey
Aug 23, 2014
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Love coming here and looking at their products, especially their tops! I always come here mostly for the belts but I sometimes get their stuff online too! Great place, I always feel more comfortable there then any other clothes shop. :)
Adelaide Marshall
Adelaide Marshall
Jul 08, 2014
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I have been coming to this store since it first started as a stall on the market and when it combined with the other gothic store in Norwich, I must have started visiting both places when I was 13, I remember hearing about both store and stall getting together to put together the big shop Rock Collection, I had a mini heart attack because I was so excited!
I think they made a fantastic choice to merge because both together are amazing, the store has the most friendly staff on the planet, the customer service is outstanding and the quality of the clothing and accessories are flawless. I am now