Criterium Cycles was established in Edinburgh in 2013 by brothers Paul and Richard Bowker. From the outset, our vision has been to deliver outstanding customer service and be one of the best bike shops in the UK.

We believe that by stocking the best brands supported by knowledgeable staff who ride and wear the products we sell, we give our customers the confidence that they are buying the right products supported by impartial and professional advice.The very first time you walk in our large Edinburgh showroom, you will be greeted warmly and the Criterium journey begins.

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Services

Bianchi Report

Italian Creativity Since 1885 Bianchi can lay claim to being the most historic brand of bicycles in the world. Founded in Milan in 1885 by Edoardo Bianchi, the company has remained in continuous production and private ownership ever since and remains true to its commitment to build products as artisans - "a regola d'arte", distinguishing design, style and taste.

Cycle to Work Report

Cycle to Work is a Government scheme that provides a tax efficient method for your employer to help you to get a bike and associated safety equipment. The scheme is what is a called a salary sacrifice scheme (we explain more below) and it was designed to enable employees to lease a bike and equipment from their employer in order to cycle to work.

Bike Fitting Report

Criterium Cycles is a Trek approved Fit Centre. We have the latest Fit technology and equipment in store including the advanced Fit Jig pictured below. Every single customer who buys a bike from Criterium Cycles benefits from our Right Bike, Right Size commitment. If you are purchasing a road bike from us, then you may wish to consider an enhanced bike fit that will help you be fully 'dialled in' to your particular bike.

Klarna Instalments FAQ Report

Criterium Cycle Company Limited is not a lender and acts only as an introducer. The credit product Pay in 3 Instalments is provided by Klarna Bank AB (publ). Credit is only available to permanent UK residents aged 18 and over, depending on their status. Terms and conditions apply. Klarna is a Swedish payment service provider that takes end-to-end responsibility for your payment.

V12 Financing FAQ Report

We offer a series of flexible finance options for orders of 600 and above subject to age and status. To do this we have partnered with both Klarna Finance (for their Pay in 3 Instalments product) and V12 Retail Finance for both their interest free and interest bearing finance products of 6 months and longer.

Reviews (9)

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Louise Bainbridge

Nov 14, 2021

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Paul and the team were absolutely fantastic, from ordering and picking up my bike in the shop. I only picked up my Trek Marlin 5 yesterday, but I wanted to write the review in the car park, but I thought I… would wait till I took my bike out for a good ride! I was absolutely blown away by the customer service! I'm not quite sure on the name of the young lad that helped me in the shop (sorry was far too excited for my bike) but, amazing! He went through absolutely everything with me, he was very clear and made sure I had no questions unanswered, he also helped with accessories for my bike

Jim Cameron

Sep 25, 2021

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Great knowledge and service from Paul and his team. They spent time with you, so buy the correct bike for what your looking to do. Highly recommend a visit.

Jen Hart

Sep 07, 2021

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Fabulous service, great advice and as per previous comments, buying from Criterium Cycles feels like a bespoke service actually, it is a bespoke service! Was delivered perfectly set up, I can’t believe how… perfectly adjusted it was for me - no tweeks needed at all. I love my Bianchi Aria, photos can’t do the Summertime Dream justice!

Davie Campbell

Aug 05, 2021

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Unbelievable service! 5 star! I can’t thank you enough Paul for your knowledge, help and advice in buying my Trek Powerfly 4, within a few days Paul personally delivered my bike to Inverness for onward delivery… to my home in Orkney ….. where do you get service like that! Had my bike for 5 weeks now and 270 miles in, has opened a new life for me! Well done guys! Davie Campbell.

Lewis Hunter

Jul 14, 2021

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Can’t recommend Criterium Cycles enough, made my purchase of my E-bike painless from start to finish, great advice given and Excellent customer service, only criticism is I wish they had a shop in East Sussex

David Roberts

Jul 03, 2021

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Popped into Criterium this week thinking about buying a new road bike. Amazed by service, knowledge and experience of Paul. Ended up getting more than expected but that reflected the confidence I had in Paul and very personal experience from a great bike shop. Thanks

Eric Myles Hancock

Jul 03, 2021

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Really cannot say enough good about Criterium. Took my bike to another shop and they completely effed it up. Took it to Criterium, they properly identified all that was wrong, and now I have a 9 year old bike that performs like new. And Chris was great to work with, vrry knowledgable.

Calum Miller

Jun 22, 2021

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Just got myself a new bike from Criterium. Amazing service from all of the team there helping get the right size of bike, explaining the range and then at handover taking time to make sure everything was set up for me. If you’re looking for a bike, look no further.

Stevie Adams

Jun 05, 2021

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What a Shop! Great Service, easy to deal with and really helpful. picked up my new Trek Remedy 8 today from Keith right on time as promised. Don’t buy from online suppliers or go anywhere else this is the Best Bike Shop i have ever dealt with. 10/10