We have been friends for as long as we can remember and in business together since 1988, so we feel more like family. As young aspiring professionals, we set out to create an optical partnership second to none in the Northeast. Our journey began, in Peterhead in 1988, Inverurie in 1989, followed by Turriff in 2003 and Banchory in 2008.
We have a skilled, loyal and dedicated team that boasts over 25 years of experience. We pride ourselves on building up a successful business through our reputation and your recommendations. We offer a personal service, using all the latest equipment and techniques, coupled with the latest trends and innovations in frames, lenses and contact lenses; we will ensure you have the right optical solution for you.
We have a skilled, loyal and dedicated team that boasts over 25 years of experience. We pride ourselves on building up a successful business through our reputation and your recommendations. We offer a personal service, using all the latest equipment and techniques, coupled with the latest trends and innovations in frames, lenses and contact lenses; we will ensure you have the right optical solution for you.
Services
We know that you expect quality and style when you come to us, which is why we carefully select our brands and frames, ensuring our collections are everything you want from your eyewear. Your eyewear is the first thing people notice, so you want to make sure you are making the right statement.
Whether it's sophistication, classical, modern or luxurious, our experienced Dispensing Opticians are trained to pick out the frames that will complement the look you are trying to achieve.Our team will take you through the shape, colour and style of the frames that suit your face shape and complexion.
Whether it's sophistication, classical, modern or luxurious, our experienced Dispensing Opticians are trained to pick out the frames that will complement the look you are trying to achieve.Our team will take you through the shape, colour and style of the frames that suit your face shape and complexion.
Many of us go about our daily life without realising we have vision problems, unaware we could benefit from simple vision correction. Any deterioration in our eyesight can be so gradual that it can sometimes go unnoticed, which is why having regular eye tests is essential in maintaining good vision and general good health.
Do you have any eye discomfort or worries about your vision? Don't suffer in silence. With branches across Aberdeenshire, in Banchory, Inverurie, Turriff and Peterhead, our friendly staff are always here to help. If your query is urgent, please call the relevant branch, details can be found on each branch page.
Our collections include some of the biggest names in eyewear design with a range that can satisfy any budget. We have a great range of colour plastic frames, including modern retro looking styles, lightweight titanium frames, rimless and supra (half-rim) as well as your traditional metal frames.
If you know your fashion and have an eye for style our range includes names such as Ray-Ban, William Morris London, Police, Carolina Herrera, Chopard, Prada, Silhouette, Fendi, Guess, Jimmy Choo, Alexander McQueen, Ted Baker, Original Penguin, Paul Costello and Nina Ricci.
If you know your fashion and have an eye for style our range includes names such as Ray-Ban, William Morris London, Police, Carolina Herrera, Chopard, Prada, Silhouette, Fendi, Guess, Jimmy Choo, Alexander McQueen, Ted Baker, Original Penguin, Paul Costello and Nina Ricci.
Our Director, Alan Macdonald, is a sports vision specialist who can help maximise your potential, whether it be with sunglasses, contact lenses, sport spectacles or eye exercises. See Sports Vision for more details. We stock a wide range of Adidas and Oakley sport goggles, masks and sunglasses, most of which are available with optional prescription lenses.
Reviews (10)
Kevin MacInnes
Dec 17, 2021
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Hilda Todd
Dec 13, 2021
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Sandy Allan
Dec 07, 2021
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Have been using HMD for well over a decade at either Inverurie or Peterhead depending on my own availability. Friendly and efficient, very professional service. Very competitively priced and provide an honest assessment of your optical needs - last time they even recommended my existing spectacles were fine (never heard that from any of the national chains!). This time I had damaged the frame, so knew they needed replacing. Have always been very impressed by the service I have received. Highly recommended!
Sarah Paterson
Dec 02, 2021
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Lyn Fisher
Nov 19, 2021
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Very professional service. The staff i had dealings with were very welcoming and friendly, nothing too much trouble. Alan was very thorough and friendly, he explained everything. The lady helping me pick new glasses was very knowledgeable, I didn't feel under any pressure. Thanks for everything. Looking forward to getting new specs .
Andrew McCulloch
Nov 17, 2021
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Sarah Morrison
Nov 01, 2021
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Have been served by these lovely people since I was young and have never had anything but nice things to say about them. Lovely, friendly staff, lovely service, lovely and clean environment and large choice of specs. The opticians always make me feel at ease with friendly conversation and are swift and professional. Can't reccommend them more.
Gordon Stephen
Oct 16, 2021
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Sarah King
Sep 24, 2021
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Carol Lowrie
Sep 22, 2021
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