Pure & Applied Conservation Framing
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Pure & Applied Conservation Framing
We are a family-run business on Bermondsey Street SE1 with more than 35 years' experience protecting and enhancing works of art for individuals, businesses, heritage organisations and museums. Beauty comes in all shapes and sizes - and so do our frames. We relish the opportunity to craft unique frames for the widest possible range of works of art and keepsakes.

If it's important to you, it's important to us. Looking after your artwork is our priority. We carefully examine each piece, discuss your preferences and budget and advise on various conservation approaches. Click submit to confirm we can contact you regarding your enquiry, We will only process your data to handle your enquiry and in relation to any services that result from your enquiry.
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With more than 35 years' qualified experience in all aspects of the fine art and exhibition world, Fine Art Trade Guild Commended, we are conservation framers with exceptional attention to detail and a passion for ensuring the success of each project. Harriet is usually your first contact and, with her experienced eye and finely tuned aesthetic sense, will help you select the right framing solution.
Conservation framing aims to protect the longevity, while enhancing the beauty, of a piece of art. Specialist methods, materials and reversible techniques are designed to preserve artwork while ensuring that the artwork can be released, if necessary, from the framing with minimal material change.

Acid-free materials and archival methods with neutral, reversible, mounting of artworks, spaced away from UV-filtered glass using mounts or wrapped fillets.In addition to all the features of conservation level: highest UV glazing, cotton rag mounts, Japanese hinging and extra isolating materials are used.
Explore our gallery of traditional, contemporary and custom frames. Over the years we have developed many unique profile designs and exclusive finishes in conjunction with leading artists, art dealers and collectors. Exclusive to Pure and Applied is our carefully designed range of 18th/19th century "Hogarth" profiles in cherry, lime and pine from pearwood and pine originals.
Artists, galleries and collectors often have artworks that been transported or rolled up in tubes and need to be re-stretched ready for framing, exhibition or display. Re-stretching painted canvases requires skill, patience and careful measurement. We check the amount of turnover available on the canvas, the condition of the paint layer, the square of the image and any bowing of sides caused by previous, inadequate stretchers.
We work with textile conservation experts who specialise in the care, repair, preparation, mounting and display of historic textiles for exhibition. Textiles are particularly susceptible over time, to deterioration for a variety of reasons; wear and tear through use, exposure to light, insects, poor mounting.
Reviews (9)
Franco P.
Franco P.
Jul 22, 2020
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The owners are very kind, professional and honest. The shop itself is beautiful!
National Institute Of Property Research
National Institute Of Property Research
Dec 05, 2016
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The professionalism and knowledge of the team at P & A are out of this world. I've never come across a more dedicated company.
Christy Keeney
Christy Keeney
Oct 25, 2016
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Had 3 paintings framed at Pure and Applied framing . Could`nt have been happier. The attention to detail and surface finish was exceptional. Harriet was very helpful and patient with my requests. Thank you for a great job.
Thomas Parish
Thomas Parish
Oct 01, 2016
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I have commissioned Pure & Applied on many occasions for my framing needs and can never fault my experience. These range from small and intricate jobs - where they are always on hand to provide an interesting and elegant means of mounting - right through to large frames where structural stability becomes a serious consideration and where their attention to detail is paramount.
Visiting their workshop is always a pleasure, as they have a treasure trove of prints and antiquities to explore. The only problem is that I usually leave with more than just the framing I went in to collect ;-)
Sarah Keeney
Sarah Keeney
Sep 08, 2016
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Pure and applied offer an exemplary service - Harriet has a great eye for what kind of mount and frame will compliment my pictures best. Highly recommend.
D. Beasley
D. Beasley
Jul 03, 2016
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Sadly we must give it one star to allow our comment to show. We were very disappointed with the quality of the framing by Pure and Applied as there were wool fibres present under the glass and thunder flies appeared within weeks of having received the framed picture. When we complained to Harriet we received a very non-cooperative and rude response. In fact the framing was of such shabby workmanship that we could not enjoy the Ian Ritchie etching and therefore decided to incur extra costs in having it repaired and framed professionally. We took it to a local framer who has done a beautiful job
Nicklas Kristoffersen Lindquist
Nicklas Kristoffersen Lindquist
Jul 01, 2016
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Great service and a lovely chat with the staff. Made me smile! And buy maps, haha..
Patricia Moore
Patricia Moore
Jan 26, 2014
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We are spoilt for choice in London when it comes to picture framers but I believe I have found one of the best and right in the heart of Bermondsey! The interior is truly special, once you find it, they sell amazing antique frames and if you want something different this is the place to come. I have used their framing service many many times over the last 7 or 8 years and while they are not the cheapest they know what they are doing and are always really patient and take the time to come up with the right option. They have a great team working there and the finished job is worth every penny and
Keel Over Marketing
Keel Over Marketing
Dec 13, 2013
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All in all a great experience. This Company really went the extra mile and I will definitely be using them for future framing projects. Fully recommended!