South Wales Bicycle
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South Wales Bicycle
Currently we are operating a 1 in 1 out system in store for sales, service and repair. Our workshop is operating on a 12 - 48 hour turn-around unless advised when booking your repair or service in. We are very proud of our achievements so far, now stocking over 150 bikes. Our staff are fully trained, skilled and knowledgeable with over 30 years experience in the trade.

First and foremost we are here to help, and pride ourselves on our customer service and aftercare, personal recommendations are the best form of advertising. Shop owner Jules has over 30 years experience in the trade, including previously running the Newport branch of Broadribb cycles as Manager and Head Mechanic.
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We are a forward thinking business that is based on the tried and tested values of a traditional Local Independent Bike Shop. We are proud of our achievements so far including the completion of our 2000sq feet upstairs showroom. We have over 150 bikes in stock including top brands like, Merida, KTM, LOOK and Bergamont to name a few.
Here at The South Wales Bicycle Company we believe in offering a "Traditional" and "Personal" Local Bike Shop experience to all of our customers. Our Friendly staff are always available to chat and offer advice on all aspects of cycling from Bike selection to getting the right Clothing and Accessories for your needs.
As well as performing a full mechanical service of your E-Bike we are fully trained and able to perform a digital service of your BOSCH or SHIMANO system. We are able to perform a full system check, and where necessary update firmware on the Motor, Battery and Head Unit. This ensures you always get the best out of your BOSCH powered E-Bike.
MERIDA's company founder Ike Tseng (1932-2012) was a very honour-able person and a real visionary. During a trip through the USA at the beginning of the 1970s, he discovered a note at the door of a bike shop stating that not any bikes from Taiwan were accepted for repair due to bad quality.

The man whose life motto was "move with passion and courage" chose the name "Merida" intentionally: The rough translation of the three syllables "Me-Ri-Da" means that the company's intention is to manufacture only beautiful and high-quality products enabling anyone to reach her or his destination as pleasantly as possible.
We are very proud here at The South Wales Bicycle Company to be the second largest UK dealer of the fantastic LOOK bicycle range. The 765 is a modern frame featuring all LOOK's latest carbon innovations. Combining 2 types of fibre, carbon and flax, helps improving the bike's comfort without adding weight.
Reviews (10)
Jordan Starling
Jordan Starling
Jan 11, 2022
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Charged me £65 to put on a rear Derailleur. Found the exact one they used brand new on Amazon for £22. Apparently they couldn’t order in new items because of Brexit? If you don’t know a lot about bikes I would just recommend Halfords
Phil Onions
Phil Onions
Dec 17, 2021
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I have been dealing with Jules , Ian and Paul at South Wales Bicycle Company for some years now . They have decades of experience of bikes so don't ask Google ask Jules . This is my go to place for anything bicycle related . Thank you for all your help .
Andrew Ward
Andrew Ward
Sep 07, 2021
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Experience Knowledge and very helpful can't ask for more. From the moment I waked in to the moment I left I was filled with confidence. Highly recommend five star service and affordable freandy service 👌🏽
Nathan
Nathan
Aug 21, 2021
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Super friendly, amazing stocked independent bike shop with a bunch of wonderful nostalgia and vintage treasures dotted about the place.
Mike Buckley
Mike Buckley
Jul 25, 2021
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Simply one of the best bike shops I've ever been in. The two gents spent almost an hour finding me a very specific nut to allow me to go for a ride that night whilst I was in the area. The ride was fantastic in great weather and without the South Wales Bicycle Co I would've missed it! Thanks so much. Some fantastic bikes hung up in the shop if you've got the time to look and appreciate the history. Would give 6 out of 5 if I could!
Maarten Tony S.
Maarten Tony S.
Jun 19, 2021
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Looking for a bicycle, parts, service, guidance or a great chat about things that have either 2 or 3 wheels? You've found the best place to come to!
I myself found the South Wales Bicycle Company on a website calling this store the best one in Newport and/or South Wales so I definitely had to check it out.
Upon arriving the (presumably) store owner greeted us in a very friendly manner, when I introduced myself and told him what I was looking for he took my upstairs (mountain bikes), gave my some useful pointers and what he thought was important for me to have or keep in mind and about 25 minutes
John Lloyd
John Lloyd
Apr 30, 2021
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Super stars, was told by another company that the bike was un able to be repaired and needed a new crank so though I’d take it to these guys they had a look and said yes no problem. By the time I got home I had a phone call to tell me the bike was done and ready to pick up. Can’t thank them enough.
Michael Doverman
Michael Doverman
Apr 23, 2021
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Dropped my bike into the shop after being seriously "misled" by Halfords about a brake bleed that didn't need doing. Great service, excellent knowledge and experience. Really helpful and honest about what was needed. Would really recommend them.
Leslie Caswell
Leslie Caswell
Dec 20, 2020
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I could no recommend this bike shop enough. Cycling through Wales on a trip, they helped me out during an emergency. Already fully stacked and booked they saw that this was an emergency and took great care of me.They realised another problem with my bike (brakes and fixed it there and then).
The most welcoming and friendly team I have ever seen in a bike shop, I really wish they were my local. Thanks guys!!
Steve Denton
Steve Denton
Nov 24, 2020
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Excellent service! Took my rear wheel in to get the spokes replaced and they called back to say it was done before I’d even got home. And very good value and friendly staff. Highly recommend.