The Bridal Lounge
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The Bridal Lounge
The Bridal Lounge is a bridal shop based in Trowbridge, Wiltshire and also serves Bradford-On-Avon, Frome, Melksham, Bath, Devizes, Westbury, Warminster and surrounding areas. We offer a stunning collection of bridal, bridesmaid, prom and accessories for your special day.

As well as a stunning orderable collection for both bridal and bridesmaid, we also offer a unique service whereby 75% of our gowns are available to purchase and take home today with up to 50% off the RRP.These gowns are ex-catwalk, photoshoot and one off designs by top worldwide designers.
Services
Established in 2011, The Bridal Lounge is owned and ran by Charlotte Taylor. Starting off in a small boutique in Trowbridge, The Bridal Lounge quickly became reputable and played host to many a bride's bridal experience. After a successful 2 years, in 2013 The Bridal Lounge expanded and relocated to Stone Mill, also in Trowbridge and celebrated its move with celebrity guest TV presenter Jeff Brazier cutting the ribbon on their open day.
Being the largest bridal shop in Wiltshire with over 100 dresses to browse, we at The Bridal Lounge offer a unique service like no other. 75% of our gowns are available to purchase and take home that day with up to 50% off the recommended retail price. These dresses are a variety of top designers worldwide and are ex-catwalk, ex-photoshoot and one off designs in sizes 6-30.
Reviews (19)
Amanda Fitzpatrick
Amanda Fitzpatrick
Jan 04, 2022
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Exceptional service today. Lovely shop, friendly staff, made to feel totally at ease, nice cup of tea made, a chat, a laugh and just the best experience had. Lovely afternoon! Thankyou xx can’t wait for my first dress fitting 🥰
Kim Morgan
Kim Morgan
Oct 28, 2021
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Wow I cannot thank Charlotte enough, how lovely, so welcoming and definitely doesn't make you feel pressured. Im the kind of girl who will spend hours deciding over a pair of jeans. Never in a million years did I expect to find my dress within the first 20 minutes and being the first one I tried on.... we all knew it was the one..... but even so… I still tried on the other 5 I had picked out, I didn't feel rushed or pressured, didn't feel like I was being a hassle or that a sale was needed to be made one the first dress. i can honestly say I would not of found my dream dress without the
Charlie Cowie
Charlie Cowie
Oct 05, 2021
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I went to The Bridal Lounge last weekend and I cannot recommend it enough! Danielle was amazing, so welcoming and friendly. I'm so so pleased with the dress I've chosen, after trying on most of the shop, but everyone was so patient and it made my decision so much easier! Thank you for making it such a special experience ❤️
Eloise Green
Eloise Green
Sep 23, 2021
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Amazing experience from start to finish. I visited 4 times before I said yes to my dress. They really helped me find my dress as a girl that wanted to get married in jeans 😂. I went for something I never… would of picked myself it was only at the suggestion from the lady handling my appointment that this dress would suit me. They built my confidence up in my body and but didn’t push me to buy anything I didn’t feel comfortable in. In house alterations were quick and the lady listened to everything that I felt needed changing on the dress and they were done with no issues
Joanna Fox
Joanna Fox
Sep 04, 2021
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Wow I didn't expect to find my dress in the first hour of looking but it happened and I've brought it home.. couldn't risk someone else buying it! Absolutely lovely experience in the Bridal Lounge. A real gem. I can't wait to wear my Justin Alexander dress. Thank you x
Tate Forsey
Tate Forsey
Aug 19, 2021
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We had a lovely experience here The young lady was very attentive calm and supportive and we also appreciated that there was no pressure on us to buy on the spot Beautiful salon with gorgeous dresses
Natalie Miles
Natalie Miles
Aug 18, 2021
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Massive thank you for your invaluable honesty and experience supporting me to make the right decision and leaving having said yes to the dress. It’s so beautiful and the whole experience was so relaxing and supportive. Such valued questions and feedback to make me consider questions I would never have considered! I can’t wait until my dress arrives and I can be in it again!! 💞🍾
Megan Elizabeth Owen
Megan Elizabeth Owen
Aug 17, 2021
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I visited The Bridal Lounge today with my best friend so she could choose her wedding dress. The experience and service was fantastic from start to finish. Hannah was made to feel at ease and relaxed throughout. She said yes to the dress and left beaming! Thank you so much for making her dress shopping an enjoyable experience - it is hugely appreciated xx
J. Clifton
J. Clifton
Aug 14, 2021
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So pleased with my dress! Lovely shop and lovely staff too. Even though we were in and out of lockdowns and the shop couldn’t always be open because of this, they were always super helpful and got back to me really quickly on emails. I didn’t know what to expect when shopping for a wedding dress but they couldn’t have been better. Non-judgmental and gave me the space and time I needed to pick the perfect dress. Definitely recommend!
Laura Pratt
Laura Pratt
Aug 07, 2021
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I said Yes to the dress today thanks to the lovely Danielle and Emily! They made choosing my special dress a stress free and enjoyable experience, offering the right amount of advice and guidance. We never felt rushed and there was no problem in trying on the dresses multiple times till I made my decision! The Bridal lounge is a beautiful and comfortable space and had an excellent range of styles for me to try. I would highly recommend it.
Thanks girls for a lovely morning x
Jade Tarrant
Jade Tarrant
Nov 02, 2020
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I would highly recommend The Bridal Lounge to anyone! Charlotte made the whole experience very relaxed and stress-free.
They have a wide variety of dresses and you are given plenty of time to try on different styles and retry dresses to compare against others.
I didn't feel rushed at any point and enjoyed a glass of prosecco between dress changes.
All in all a great service and a friendly team.
Side note on COVID-19...
We were greeted promptly and instantly felt at ease after being provided with hand sanitiser and face masks. Charlotte remained in her mask for for the duration of the appointment
Sarah Holmes
Sarah Holmes
May 30, 2020
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I can't recommend The Bridal Lounge more highly! Just had a virtual consultation with Charlotte who was so patient and helpful. Such a wonderful way to start looking at dresses! I had so much choice and now can't wait to try my dream dress on! Thank you Charlotte x
Emma Dayman-Johns
Emma Dayman-Johns
Jan 21, 2020
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I purchased my wedding dress from The Bridal Lounge last year and I was very impressed with the whole process from them.
I wasn’t the easiest Bride to Be with only a small idea of what I wanted and being so nervous beforehand about the whole experience but the staff were so welcoming, friendly and relaxed that I really ended up thoroughly enjoying myself.
I tried on quite a lot of dresses and Danielle was so helpful and happy for me try different styles and gave good advice too. Finally it came down to 2 choices so my Mum, sister and me went to have a coffee in a nearby cafe to think it over
Katie Lockett
Katie Lockett
Dec 19, 2019
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Jan was really kind and helpful when I was bridal dress shopping with my Mum, she really put us at ease, listened to what I was looking for, and made useful suggestions. The shop is lovely and has a great selection of beautiful dresses. Very positive shopping experience.
Saffron Russ
Saffron Russ
Oct 16, 2019
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The ladies at the Bridal Lounge were so welcoming and made me feel very calm about the experience. I went in having an idea of what I didn’t want, and came out absolutely in love with that type of dress! They were so supportive, were there at the right moments and took a step back when I found “the one” 💕 100% recommend. Don’t forget to book your bubbles, cakes and chocolates for the rest of your bridal team- was a lovely surprise for the mother of the bride and maid of honour! Thank you for being a stress free experience! Can’t wait to wear my dress 👰 X
Rachael Johnson
Rachael Johnson
Jun 26, 2019
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Always a warm welcome from staff.
Great choice and plenty of space within the store to try before you buy.
I've been in on a number of occasions to browse the huge range of dresses and more formally to try, each time with no pressure to buy.
Special thanks to Emily for allowing me to take my time before deciding on The One.
Highly recommend
Laura Fairbrass
Laura Fairbrass
Oct 28, 2018
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100% would recommend to anyone looking for their perfect dress! After some not so great experiences being a bigger bride and being told I was too big, my confidence was on the floor and I was dreading shopping for my dress. However the girls at bridal lounge immediately made me feel at ease talked me through everything and let me try on as many dresses as many times as I wanted. They were patient and even suggested styles and picked dresses they thought would look good which was a lovely personal touch. I found a stunning dress and have my confidence back! Would highly recommend to anyone! Thanks
Hannah Turtell
Hannah Turtell
Oct 19, 2018
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Wonderful shop with a beautiful selection of dresses. Charlotte made me feel so special and valued from the moment I walked in and helped me find my perfect dress. Hopefully I won’t need to buy another one, but if I did I would go to The Bridal Lounge every time 5*
Ysanne Young
Ysanne Young
Jun 14, 2018
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I had an amazing experience buying my dream gown here - nothing was too much trouble and staff were more than happy to help. Charlotte was amazing and helped me decide between two fabulous dresses, and when I needed alterations to my dress they recommended the most amazing seamstress too! Cannot recommend this bridal shop enough! Really did leave feeling like a princess.