The pitch was simple. Given how diverse and fluid modern wardrobes are, pea coats are an incredibly useful piece of menswear. With over a year in the making we are delighted to announce the launch of our latest collaboration with Simon Crompton from Permanent Style. Every year for the past four years, I've developed a piece of outerwear with the lovely team at Private White V.C. in Manchester.

A picture speaks a thousand words, and on our limited-edition Goodwood inspired t-shirts, commissioned by illustrator Tim Godden, you will see a trio of designs playing homage to the magic of The Goodwood Revival. The Offshore Jacket embodies the meeting of two iconic British brands, from two very different backgrounds, coming together to present a masterpiece.

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Reviews (8)

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Cheung Lang Hoh

Jul 20, 2021

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Showed up completely uninvited, but Rivki and Alex were nice enough to welcome me in and give me a factory tour. Ended up spending an hour nosing around different things and walked away a very happy man with a beautiful mac and a windbreaker.
The factory is really something to behold - I knew there was a lot of handwork but gosh you need to see it to believe it. And everyone on the factory floors was incredibly nice and welcoming. Should absolutely be top of the to-do list for any menswear enthusiast.

Laura K. Evans

Nov 16, 2020

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Brilliant to see manufacturing in Greater Manchester, quality clothing, Made in Brtain Inspiring history and fantastic designs.

Phil Simmons

Oct 18, 2019

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Excellent garments and customer service. It's lovely to be able to visit the factory shop an try clothing that were literally made a stones throw away. The quality, fit and finish on the clothes are great. This is not fast fashion, rather classic British tailoring brought up to date by PWVC. They are investment pieces but still relatively accessible and definitely worth it considering the quality of construction.

Mick B.

Oct 07, 2018

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Lovely stuff and tremendous ethos, but had an absolute nightmare with them last year with their customer service - late delivery, sending items that had not been altered as requested, delays in replying. I would have happily bought all my gear from them, but now I won't visit again.

Lee Longbottom

Jan 29, 2018

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Visited the factory shop, great place, knowledge and enthusiasm was clearly demonstrated by the gentleman who served me, the quality of the clothing is truly excellent, very pleased with my purchase and looking forward to the next!

Aaron Lockington

Sep 10, 2017

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Shop and service was excellent, thanks to Dan Watson for making me feel at home. An espresso machine would be a nice touch.

Eleanor Hamer

Dec 23, 2015

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Went to the Private White V.C. factory shop today - I loved it! The staff couldn't have been more helpful, the quality of the brand speaks for itself! Definitely worth a visit to their Salford or Mayfair store if you get a chance, definitely a unique experience.

Patrick L.

Nov 21, 2014

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I would most definitely recommend Private White V.C. to anyone, even if they haven't heard of them. And in the quality and style is ever so reputable.

These guys are essentially the very best in English casual/informal menswear.

The first and original Private White V.C. shop and factory is located in Manchester, and of course the company's headquarters are based there.

The shop in Holborn, is probably their first branch outside of Manchester.
Private White V.C. also have shops/stockists in Tokyo, Japan.

Private White V.C. do some very well made wax jackets and the designs are somewhat