Click Consult

Our commitment to evolution is clear in a number of ways. We've expanded our team and now have over 70 dedicated experts on hand, across numerous departments, all of whom strive to deliver the best possible results for our clients. With a dedication to providing industry leading services, we conduct huge amounts of research in order to produce a comprehensive set of resources, all of which can help your business onto the right track.

We work closely with our clients to establish goals and objectives for their online activity. This phase of your strategy eliminates the guesswork from making changes to your website. It allows us to execute projects based upon facts about what works.

Our discovery process includes a combination of close collaboration with you, analytics, market research and website auditing and focuses on four separate areas of your business: your marketplace, website traffic, competitors and the keywords that drive visitors to your site.Before we get to work on any search marketing campaigns for your brand, we can conduct a comprehensive analysis of your business to gain an insight into how it works.

Knowing what to change when and how is vital to any business. Pay per click optimisation (PPC optimisation) is part art, part science. It requires data, the more the better, but also requires intuition and experience where there's not enough data to make statistically-valid decisions, along with the time, patience (and budget) to experiment.

At the heart of any successful paid search campaign is a comprehensive, thoroughly researched keyword list. We can tailor the keywords in your advertising campaigns to the stage your customers are at within the buying cycle.

For example, a customer or prospect at the research stage of the buying cycle is likely to conduct a search using generic keywords, whereas a prospect that is further along in the buying cycle and is aware of the products available, is likely to search for specific product names.Returning customers who are familiar with your brand and service offering are likely to search for your brand name.

The last of the big three to found an ad platform for paid search, Microsoft's Microsoft Advertising Ads was introduced in 2006 (as Microsoft AdCenter).

While it has lagged behind in both market share and offering for more than a decade, investment in Microsoft Advertising has increased a lot, and with it has come a surge of improvements across both the Microsoft Advertising search engine and its ad platform which now matches Google Ads like for like for most of its competitors offering, it also has the advantage for B2B brands of being able to target LinkedIn.