Business Details
Specialist Pharmaceutical & Life Science Marketing Agency
Orientation Marketing is a specialist marketing agency dedicated to the pharmaceutical and life science sectors. With a team of experienced professionals, we provide tailored solutions including media planning, pay-per-click campaigns, content creation, and creative design to help clients increase visibility and generate leads. Our expertise spans B2B scientific markets, supporting organisations in drug development, medical technology, and contract manufacturing. We combine data-driven strategies with industry-specific knowledge to deliver impactful campaigns.Our services are designed to align with the unique challenges of technical marketing, ensuring clients achieve measurable results. With offices in the UK, EU, and North America, we offer global reach with local insights. Our commitment to innovation and client-centric approaches has established us as a trusted partner in the sector. Testimonials highlight our ability to optimise media planning and deliver strategic value. Through continuous adaptation to market trends, we maintain a forward-thinking perspective that drives client success.
Services
Media Planning
Pay-Per-Click
Inbound Marketing
Creative Design
Content Marketing
Highlights and features
- Specialised expertise in pharmaceutical and life science B2B marketing
- Data-driven media planning with access to high-performing publications
- Holistic, channel-neutral approach to campaign strategy
- Proven track record with global pharmaceutical clients
- Dedicated team with decades of combined industry experience
What people say
Optimized media planning significantly
Deep industry knowledge
Targeted campaigns delivered results
Strategic, client-focused approach
Global reach with local insights
Services
Media Planning
Our media planning service identifies optimal channels for pharmaceutical marketing campaigns. We analyse industry-specific publications and digital platforms to create targeted media schedules that maximise visibility. With access to benchmarking data and established relationships with key publishers, we secure premium placements at competitive rates while ensuring alignment with client objectives.
Pay-Per-Click
We design and manage PPC campaigns tailored to life science audiences. Our specialists create targeted ad groups focused on pharmaceutical keywords and scientific search terms. Through continuous optimisation and conversion tracking, we ensure campaigns deliver qualified leads while maintaining budget efficiency across Google Ads and LinkedIn platforms.
Inbound Marketing
Our inbound marketing strategies convert website visitors into qualified leads. We implement content marketing, email automation, and SEO optimisation specifically for pharmaceutical audiences. By aligning digital assets with buyer personas, we create nurturing pathways that guide prospects through the sales funnel with measurable results.
Creative Design
We develop scientific branding and visual assets that resonate with technical audiences. Our designers create campaign materials, digital assets, and event collateral that maintain scientific accuracy while ensuring visual impact. From whitepapers to animated explainer videos, our creative solutions enhance brand recognition across multiple touchpoints.
Content Marketing
Our content strategy focuses on delivering technical information through engaging formats. We produce thought leadership articles, case studies, and whitepapers that address pharmaceutical industry challenges. By combining scientific expertise with marketing insights, we create content that establishes authority and drives engagement with healthcare professionals and researchers.
People
Chris Lawson
Director & Co-Founder
With 12+ years in B2B publishing, Chris brings expertise in technical marketing and media strategy. Former publisher of Pharmaceutical Technology Europe, he specialises in innovative marketing methodologies for scientific sectors.
Gareth Pickering
Director & Co-Founder
20+ years in B2B publishing across medical device and pharmaceutical sectors. Launched Medical Plastics News and manages global advertising campaigns for life science organisations with expertise in media landscape strategy.
Elliott Berger
Board of Directors and Strategic Advisor
Fractional CMO with experience at Catalent/Blackstone and J&J. Provides strategic guidance on market expansion, commercial transformation, and acquisition strategies for pharmaceutical services and biotech organisations.
Chris Halling
Director of Communications and Content
30+ years in corporate communications and marketing for pharmaceutical development and manufacturing services. Specialises in media relations, brand management, and crisis readiness strategies for life science companies.
Gareth Roberts
Digital Marketing Operations Director
Chartered marketer with 15+ years in digital agencies. Specialises in inbound marketing, HubSpot/SharpSpring platforms, and lead generation strategies tailored to pharmaceutical and life science organisations.
Questions
What sectors do you specialise in?
We focus exclusively on pharmaceutical, life science, and related B2B scientific sectors.
How do you ensure campaign effectiveness?
Through data-driven media planning, audience segmentation, and performance benchmarking against industry standards.
Do you work with international clients?
Yes, with offices in the UK, EU, and North America, we serve global pharmaceutical organisations.
What marketing services do you offer?
Full-service solutions including media planning, PPC, content marketing, creative design, and inbound strategies.
How do you handle media buying?
We leverage bulk purchasing power to secure optimal rates and placements across relevant publications.
Reviews (5)
Lynda Kendall
Sep 26, 2021
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Positive:Professionalism,Quality,Responsiveness
Orientation Marketing are clients of mine and they are concise and organised offering quality briefs and feedback for jobs. It is a pleasure to work with them as part of a professional team for their clients.
Orientation Marketing are clients of mine and they are concise and organised offering quality briefs and feedback for jobs. It is a pleasure to work with them as part of a professional team for their clients.
Lauren Jones
Aug 30, 2021
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Positive:Quality
Brilliant agency, very professional friendly people who are great to work with!
Brilliant agency, very professional friendly people who are great to work with!
Paul Strout
Jun 03, 2021
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Positive:Professionalism,Responsiveness
Very knowledgeable agency and a nice bunch of people! I have worked alongside them on a particular project and their professionalism and pragmatism are evident from the first conversation.
Very knowledgeable agency and a nice bunch of people! I have worked alongside them on a particular project and their professionalism and pragmatism are evident from the first conversation.
Roshan Kumar
May 27, 2021
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Positive:Professionalism,Quality,Responsiveness,Value
Orientation Marketing is a great agency! Driven, professional and friendly team - pleasure to work with!
Orientation Marketing is a great agency! Driven, professional and friendly team - pleasure to work with!
Joe Mclellan
Apr 22, 2021
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Positive:Professionalism,Quality,Responsiveness
A forward thinking supportive company in the Chester area delivering Marketing plans and supporting businesses to achieve their goals. Specialists in B2B media and Marketing.
A forward thinking supportive company in the Chester area delivering Marketing plans and supporting businesses to achieve their goals. Specialists in B2B media and Marketing.
