We believe that if you want to set your brand apart from your competitors, you need to think differently about your social media and content marketing. That's why we adopt a very different mindset to other agencies which allows us to create high-performing solutions that fully align with your overall business objectives.
In today's noisy media landscape, your content needs to work exceptionally hard at every stage of your prospects' buying cycle. It must build awareness, entertain, educate, nurture, instil trust and constantly demand a commercial return. Content for content's sake will not cut it, which is why, as a journalist-led agency, we take a very different approach; we apply a magazine mindset to your content marketing.
In today's noisy media landscape, your content needs to work exceptionally hard at every stage of your prospects' buying cycle. It must build awareness, entertain, educate, nurture, instil trust and constantly demand a commercial return. Content for content's sake will not cut it, which is why, as a journalist-led agency, we take a very different approach; we apply a magazine mindset to your content marketing.
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Our approach to social media is entirely objective-based. Unlike other agencies, we don't start the conversation talking about platforms or activity, we start by asking what you actually want to get out of social media. We then put quarterly 'key results' in place which are measurements of our success to prove that we are on-track to achieving your objective.
One of the biggest frustrations companies claim to have when it comes to social media marketing is being unable to clearly measure the impact it is having on the business. You may well be regularly posting, tweeting, sharing, engaging etc but if this activity is unfocused and 'for the sake of activity' then you are very unlikely to ever achieve the results you desire.
The reason companies work with us - and refer us time and time again - is because we get results. Our 'objective-based' approach enables us to demonstrate tangible returns to your business on a quarterly basis so that you are not left questioning what impact we are having on your business. Weekend la Carte specialises in unique travel experiences.
For the #Stickers4Twickers campaign that we ran for Premiership Rugby which increased their social media reach from 6.1m to 48m. We are always delighted to be recognised in the 'Deloitte Technology Fast' listings due to the quality of companies that feature in the list. This year we made it into the European Fast500 - great for the VL Digital brands to gain exposure at this level.
More and more marketing agencies are receiving enquiries about social media and content marketing. However, most don't have the time or the resources in-house to provide this service - which is why they partner with us! We partner with a wide range of agencies from website designers and social media consultancies to search engine specialists and PR businesses.
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