AW Cycles
Call now
Call now
Website
Call
AW Cycles
Established in 1994, AW Cycles have been providing the community in Reading with high quality bicycles and a high quality support service. If you are searching for a new bike, cycling equipment, or if you need some repairs for your bicycle, visit AW Cycles; your local bike shop in Reading.

As one of the most respected independent cycle shops in the country, AW Cycles have a vast and varied stock of bicycles including but not limited to road racing bikes, mountain bikes, E-Bikes, bikes for commuters, leisure bikes, and children's bikes.Indeed, from the occasional bicycle rider to the pro-level athlete, we really do have something for everyone.
Services
AW Cycles have been serving the cyclists of Reading since 1994 and have developed into one of the most respected independent cycle shops in the country. Our large showroom on two floors allows us to stock the widest selection of bikes in the area and cater for all ages and riding styles.

Our continued success is founded on a passion for both cycling and customer service and our experienced, friendly staff are here to offer expert, impartial advice and find you the best deal based on your needs, desires and budget.Road racing, mountain bikes, E-Bikes, commuters, leisure and children's bikes, from the occasional joy rider to the pro-level athlete, we really do have something for everyone.
For technical & product enquiries please see our comprehensive list of Frequently Asked Questions before contacting us. If you cannot find the topic that you are looking for or need further assistance then please do not hesitate to contact us using the enquiry form on the right/below, or if prefer to you can email, telephone or contact us by letter.
If you're looking for the ultimate in bike sales and repair in Berkshire - then you've found the right place here at AW Cycles. For over 25 we have been providing customers in-or-around Reading, Wokingham and Bracknell with high-quality bicycles and a dedicated repair & support service. Our bike shop in Reading represents one of the most respected cycle stores in the UK.
Electric bikes are a method of transport that has become more popular in the past years. They have numerous advantages; as long as you are aged 14 or above, you do not need to worry about a license or insurance and fuel costs whilst in Great Britain. According to Transport For London, an eBike "is a standard pedal cycle fitted with a battery and electric motor".
Scale those heights and get more enjoyment from your riding experience with the range of great-value electric mountain bikes from AW Cycles. As a vastly-experienced provider of all types of bikes imaginable, we have used our riding and procurement experience to create this unrivalled selection of hybrid climbing bikes - combining a high-technical quality with the lowest prices possible.
Reviews (11)
Bruce Guest
Bruce Guest
Dec 18, 2021
Report
Broke my chain, called up to book in for a new one to be fitted - went in an hour later and it was fixed within 2 minutes! Great service and can’t help myself looking at all the bikes when I’m in there…
The Deeds
The Deeds
Dec 09, 2021
Report
A while back I ordered steering head bearings from De Rosa thru A W Cycles but after over a month the manufacturer still couldn’t supply and the defect was getting worse. The mechanic insisted I bring my bike in and he robbed an old frame to keep me on the road until the new parts are sent. All free of charge. Now that’s quality service. Thank you.
S. Cooper.
Johan Ohlin
Johan Ohlin
Nov 23, 2021
Report
Bought a cycle here a few months back and I'm very happy with it. Just got a free tune-up service to make sure it works perfect. I can really recommend this place to others looking for a bike.
Oliver Green
Oliver Green
Sep 24, 2021
Report
After a puncture where embarrassingly four of us failed to reseat the tyre on the rim I popped in and within minutes it was all fixed up. Fantastic, friendly service. Thank you AW Cycles
Mike Wilcox
Mike Wilcox
Jul 27, 2021
Report
Ultimately a fantastic experience which means I'll be coming back as a customer many many times.
I travelled out of my way to go to these guys on a recommendation. After the first service wasn't quite right they listened to my concerns and went above beyond in making it right. Dave, especially was outstanding and fixed my situation with minimal fuss and maximum efficiency. Thanks Dave!!!
Will Griffiths
Will Griffiths
Jul 09, 2021
Report
Had a seized part on my frame that I just couldn't get off. After popping into the workshop they had it off within 30 seconds! Will definitely be back!
Joe Waldron
Joe Waldron
Jun 22, 2021
Report
Literally the worst after sales experience I've ever received. They had to be chased on numerous occasions for updates on warranty repair progress on my new bike. That's after it had been with them for 3 weeks without any updates at all. The only proactive contact I had from them was to try and stitch me up for replacement of a "100% worn" rear cassette and chain. The bike had done less than 400 miles at this point, and had been assembled and sold to me by them.
The bike has now suffered another failure. Sent email via their website and days later, I'm still waiting for a response. Hopeless!
Rachel E.
Rachel E.
Jun 12, 2021
Report
AW is my cycle shop of choice since buying my first road bike there 19 years ago. Really good to see they are still going strong. I went to enquire about replacing my bike and Brooklyn was so knowledgeable and friendly. He even looked up alternative bikes online that I'd been considering but they didn't stock to help me see the direct comparison. I put a fully-refundable deposit down on a bike they are expecting in soon as others had long waits (same as all the other shops I've tried). Hope to purchase there because customer service so good.
James Cox
James Cox
Jun 08, 2021
Report
After visiting 2 other shops in town and having no luck at all I popped into here to buy my son a new bike. I was helped out by Brooklyn who sold me this beautiful bike in the picture. He was very helpful and managed to persuade his boss to give me a good deal :) Great service!! My son in going to be over the moon.
Gordon Hoddinott
Gordon Hoddinott
Jun 07, 2021
Report
A big thank you to all the guys at AW from the workshop for helping me to fix my bikes and giving great advice.
And thank you to the sales team for helping me to choose and order my new bike which arrived ahead of schedule despite of the current shortage of bikes.
Janel B.
Janel B.
Jul 14, 2012
Report
My favourite bike shop. Super knowledgeable staff and extremely helpful too. Carry vast range of both MTB and road bikes.