KITE Eyewear
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KITE Eyewear
At Kite, we prioritize the health and safety of our clients and staff. We ask that all clients coming into the store observe proper face coverings as well as social distancing. All staff will be following new health and safety policies to ensure proper health and safety. Come and experience one of the most comprehensive, scientifically advanced eye tests you'll ever have.

Leave with the most accurate prescription possible.
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Kite Eyewear is an independent British brand re-imagining the world of eyewear as you know it. The most creative eyewear design team in the country, the most innovative production process using the most high-quality components. The most technologically advanced, sophisticated eye tests available. The most pioneering, personalised shopping experience out there.
Your prescription is extremely important. It's what helps us understand your eyes and help provide the best possible lenses for you. We use ZEISS lenses - the world's leading lens manufacturer - for a very good reason, ZEISS produces an exceptionally high-quality series of lenses with a broad range which allows us to select the right lenses with the right coatings for you.
At Kite, we're not content simply helping you find a beautiful new pair of trendy frames and sending you on your way. We want you to look good, sure! But we want you to feel good too. Your eye health really matters to us. Which is why we offer fully comprehensive eye-tests to every single customer using only the most sophisticated eye-scanning technology.
Reviews (17)
Javier Mendoza Gomez
Javier Mendoza Gomez
Dec 08, 2021
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5 stars, i went there to have an eye test due to have itchiness. Sabreen was attending me, doing multiple tests, making sure that i comprehend exactly what has happening to my eye, gave me a prescription to sort out my problem and told me lots of advices in how to prevent it in the future. She is a 10/10, would defenetly come back once a year here to have an eye test.
Murvah Iqbal
Murvah Iqbal
Nov 24, 2021
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This place is great! Can’t recommend highly enough! The most thorough eye test I have had. Sabreen was amazing and the whole team were really friendly!
Alexandra Fyfe
Alexandra Fyfe
Oct 31, 2021
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Got my eye test done here which was really great! Staff is very nice and attentive and took their time when advising me on the frame shape. Can only recommend!
Roxas Shadow
Roxas Shadow
Oct 24, 2021
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They have made me a pair of Zeiss lenses for a special limited edition spectacles I have bought in Italy. All friendly, honest and transparent amazing people. Wouldn't have given such fragile spectacles to anyone else. Can't recommend them enough. Grazie ragazzi!
Muna Ward
Muna Ward
Oct 19, 2021
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I have been going to Kite for the last 6 years for my frames and eye tests and have never been let down. The team in each store I’ve been in, have been so kind and so patient and really gave me the time to choose the frames that suited me most. The manager at the shoreditch branch, Shagufta, really makes you feel like you are an individual and treats you like a special customer every time: I look forward to new frames every time thanks to them and the environment they create. And the frames are well made and simply awesome! Highly recommend :)
Joanna Keating
Joanna Keating
Oct 10, 2021
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Really thorough eye test with a very knowledgeable optician. Great customer service , I really felt listened to and feel like I got personalised advice on what lenses I need. Love love love their selection of frames. Highly recommend.
Manon Delaune
Manon Delaune
Sep 27, 2021
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The staff is lovely and they have a huge variety of frames. The shop attendant a couple of years ago helped my find such a good fit for my face and style that I just go back to get new lenses put in the same frame.
Qes Hussain
Qes Hussain
Sep 24, 2021
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Very professional optometrist provided an excellent service on my recent eye test, hugely recommend ! There is also an awesome selection of glasses to try out also !
Masey Mase
Masey Mase
Sep 09, 2021
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Excellent. Friendly helpful staff and lots of frames and options and they really help you to find the best pair and to make sure they fit perfectly on your face. My third time purchasing from Kite. Always a pleasure and great prices
Julie Arthurs
Julie Arthurs
Aug 08, 2021
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These people are great. I brought in frames from another place to have a prescription lens put in. I said I am flying out next Tuesday. (It was Wednesday the week before.) They said, well our courier just left let’s call to see where he is at, maybe he can come back to add your order to the delivery. The courier was already on the train so that was out. They called in the order to make sure the lenses were there and ready. Another person in the shop delivered my frames the next morning in person to the lens fitting place, got them back and they were finished the next day. The next day! They said
Phillip Hatley
Phillip Hatley
May 25, 2019
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Could not ask for a better service and the new styles are stunning. Massive thank you to Kite and to Lincoln who could not have been more helpful! X
Brent Cross
Brent Cross
Feb 11, 2019
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The Frames are awesome but support over their email or Facebook messages is not existent, nobody replies to anything. its over a week now ive been trying to get in touch with them since I am out of country very, very disappointing.
Michelle Pollock
Michelle Pollock
Dec 29, 2018
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Absolutely love Kite, amazing service, and the quality of the products is to a very high standard 5 Stars
Rupert Denny
Rupert Denny
Aug 26, 2018
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What's not to like.. highly professional, great atmosphere and products.. even for an old man like me was made to feel completely at home and cared for without the need to grow a beard given the Shoreditch location.
Would highly recommend them to anyone
Patrick Ryan
Patrick Ryan
Aug 21, 2018
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What a poorly designed shop!! All fur coat and no k..... The mirrors are no where near the glasses and you have to walk across the shop to see each pair!!! Asked for my email address and details 4 different times- apparently use 2 databases- I think they use 4!!! Staff polite enough although clear tensions between sales staff and optometrist!!!
Mohammed Ali
Mohammed Ali
Nov 11, 2017
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Best pair of sunglasses I've ever purchased....and that comes from someone who used to sell "luxury brand" sunglasses for a living...
One word, they're perfect.
Julie Weir
Julie Weir
Nov 03, 2017
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The new store looks amazing - as well as having the most hi tech equipment for optical examination to boot. A lovely relaxed environment, with friendly, relaxed chatty and most of all informed and knowledgeable staff. For a first time eye exam/glasses wearer, I couldnt ask for more!! Highly recommended all round!