The Fitness Lab
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The Fitness Lab
We offer small group personal training packages that are perfect for anyone wanting to get into the best shape possible. We will create a bespoke training program to suit your needs whether you are wanting a body transformation or are involved in sport. The safety our members is of the highest importance so we go above and beyond to create a safe and clean environment during their time in the gym.

When they enter the gym they are guided to their own designated training zone and provided with the equipment they need for that session. There is no sharing of equipment and everything is wiped down and ready to use in the next session.
Services
Myzone aims to help people feel good about exercise through technology. Myzone monitors heart rate, calories and time exercising that convert into Myzone Effort Points (MEPs), with a focus on rewarding effort rather than fitness. When you sign up to the 60 day challenge you will receive a My Zone belt.
Reviews (10)
Kate Webb
Kate Webb
Jun 01, 2021
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I've recently joined after a long period of inactivity and with some significant health issues. I was apprehensive about making steps towards improving my fitness, but James and the team (and all the members) have been so encouraging and supportive I wish I'd done it years ago. There's a real sense of community, and such a welcoming environment. I couldn't recommend it more strongly.
Rachel Pottage
Rachel Pottage
Apr 25, 2021
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I’ve been a member of the fitness lab for 2 years and I’m sorry I didn’t find them sooner! It’s given me a whole new outlook on going to the gym, I don’t now go because I feel like I have to, I go now because i miss it if I don’t! The workouts that are set are enjoyable and challenging, James and the team really help to keep us all motivated during the group sessions. They are still tailored to my needs and I can track and record my progress so i am getting the most out of every session. During lockdown the fitness lab really kept us all motivated and provided home workouts and outdoor
Sally Bee
Sally Bee
Apr 25, 2021
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Positive: Quality
A Fabulous community to be part of - the coaches are professional but great fun -the programmes are hard but rewarding - the fitness lab members are welcoming and supportive! The hardest bit is starting- once you start you won’t look back !
Steph Makins
Steph Makins
Apr 24, 2021
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Positive: Quality
Couldn’t think of a better gym to be a member of, James & the team do everything possible to help you get to your goals & keep you motivated everyday! Everyone is lovely in there which makes it such a nice environment to workout in!
Phil Halsall
Phil Halsall
Apr 19, 2021
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Positive: Communication, Professionalism, Quality
The Fitness Lab has provided fantastic support and advice in massively improving my strength, fitness, flexibility and diet. In James and Matt the Lab has two excellent personal trainers.
Katie Irvine
Katie Irvine
Apr 16, 2021
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The Fitness Lab is the only form of exercise that I have been able to stick to. I really enjoy going and attend at least 3 times a week and feel so much stronger for it. The weight session we do have helped greatly with my menopause symptoms. There isn’t a single member that I don’t enjoy working out with. I always come away from the gym smiling. Thank you for your continued support and patience. You are simply the best! Thank you
Toby West
Toby West
Apr 05, 2021
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The Fitness Lab in Birkdale is a well run and inviting place to train. Professional advice and supervision accompanied by a clean and safe environment.
James and Matt are extremely knowledgeable and motivated to assist all fitness goals.
Using Myzone belts to track performance and progress is both motivating and somewhat addictive.
Fitness Lab has adapted to the Coronavirus pandemic multiple times in order to keep clients motivated and training and this personally has been a massive boost for me and others.
Excited to be back once we are allowed again.
Can't recommend enough.
Clare Price
Clare Price
Apr 04, 2021
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I started at the fitness lab 4 years ago after having a baby and struggling to shift those final few pounds and commit to any regular exercise regime. Within 8 weeks I’d lost ALL my baby weight and more!! I was exercising three times a week and seeing rapid changes in my attitude to exercise and food.
I’ve never looked back!! James and the team are motivating, professional and huge fun to train with. The community spirit within the gym is amazing and I am glad to refer to a good number of the members as friends. Take the leap...join us. You won’t regret it!
Richard Clark
Richard Clark
Mar 17, 2021
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James & his team can't do enough to support you, whatever your fitness goals.
Although the sessions are in groups you still feel as though they're tailored to you & that good form & technique are the key.
I've got a severe shoulder impingement & they always find an alternative exercise which works around the problem & doesn't make me feel as though I'm interrupting or disrupting the group training.
Very friendly environment to train in & not at all intimidating like some gyms.
Liam Halsall
Liam Halsall
Nov 18, 2020
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In the new year I really wanted to build on my fitness and strength as I was running each week and doing weights at home but not really seeing many results.
James and the team have not only helped me improve massively I’ve changed the way I approach exercise, fitness and health. We have worked from the ground up on my form, flexibility, strength, fitness and diet. The results really have been amazing and since March I have shifted close to 2 stone!
Not only is it a great gym the community is great also. Get a taster session you won’t be disappointed.