We offer experience and enthusiasm. Collectively, we have the wisdom of many years in the corporate and agency world, and we get excited by every new challenge. Put simply, we get things done! We work with our clients to identify audiences and develop messages, then we create the best way to deliver them. Simple and effective. Mature consumers see life through different lenses than younger adults and many have become disenchanted with traditional marketing approaches.
Services
Whatever the sector, whoever the audience, we focus directly on our clients' communication needs and develop strategies and tactics which provide them with marketing solutions. Between them, our principals have more than half a century of experience in the media and that collected wisdom is behind everything we do.
At the heart of our business lies the firmly held belief that effective communication drives business success. All brands and organisations have a number of different audiences, each of which needs to be communicated with effectively and regularly. When used effectively, advertising, public relations and brand communications form a powerful alliance, influencing opinion and shaping perceptions.
A media all-rounder, with over 40 years of experience behind him, Dick started his career as a mainstream journalist, working on weekly and daily newspapers in a 15 year spell. Making the switch to the agency world, he has worked in corporate communications; commercial publishing; public relations; marketing and advertising.
If it is true that two heads are better than one, then surely 12 heads must mean something very special indeed. Here at Owl, we recognise the need for creative lateral thinking, so we have pulled together a group of industry experts who all have a lifetime of experience in their sector, making them not only the go to guys (and gals) for advice and creativity, but also one savvy bunch of older consumers.
Mature consumers see life through different lenses than younger adults and many have become disenchanted with traditional marketing approaches. Today's older age groups are bending the rules, bucking the norm and defining Britain's 'new old'. Many are also enjoying the highest earning years of their working life.
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