The campaign for 'no' is much better organized in terms of marketing and psychology. They ask the question; 'Do you feel protected and do you think the government is protecting you?' and the answer is a violent no. You touch your customers in many different ways: face to face, on the web, at shows and in your marketing and advertising.
Brainspin helps you take advantage of human psychology and behaviour in each case. Ogilvy Global Chairman Christopher Graves in an interview on Bloomberg pointed out that many in the advertising, marketing and PR business are only just waking up to the power of Behavioural Economics in communications.
Brainspin helps you take advantage of human psychology and behaviour in each case. Ogilvy Global Chairman Christopher Graves in an interview on Bloomberg pointed out that many in the advertising, marketing and PR business are only just waking up to the power of Behavioural Economics in communications.
Services
Brainspin LLP applies the well-researched thinking behind behavioural economics and psychology to companies' marketing and promotion. Founder Chris Wells has more than 25 years marketing experience across a wide sector of industries He has two degrees from Columbia University in New York.
As well as advising companies ranging from restaurant chain Wagamama, to mortgage bank Woolwich and prize promotion experts Unmissable, Chris has put his thinking into practice in his own wine and restaurant business in New York State.He's also been a visiting professor at the Jagiellonian University in Krakw.
As well as advising companies ranging from restaurant chain Wagamama, to mortgage bank Woolwich and prize promotion experts Unmissable, Chris has put his thinking into practice in his own wine and restaurant business in New York State.He's also been a visiting professor at the Jagiellonian University in Krakw.
His Behaviour Model shows that three elements must converge at the same moment for a behaviour to occur: Motivation, Ability, and Trigger. When a behaviour does not occur, at least one of those three elements is missing. Prof. B. J. Fogg at Stanford University thinks not. His research pinpoints two other elements in the decision to act.
Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need. In modern marketing, stories are often underrated. The temptation is to talk about features and benefits. Bullet point lists give a quick overview, but don't actually engage your customer, and often repeat functions the customer already expects.
You understand the need to simplify? Look at your home page. Is there just too much there? Where does your visitor's eye go? Is it confusing? What makes sense to you may be a jumble to everyone else. However, your web marketeers still view it as prime real-estate and ignore the multiple other ways into your website.
Imagine an engineer building an engine, or a chef baking a cake, without testing their ideas first. Testing gives you essential feedback on your offering. Of course, you may be lucky and win the internet lottery, but most businesses don't. So test and change what doesn't work. Isn't it great that you live in a time when almost everything can be tried and tested?
Reviews
Be the first to review Brainspin.
Write a Review
