Ben Locker, Copywriter
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I'm a copywriter. Since 2006 I've written for over 300 businesses. Along the way, I co-founded The Professional Copywriters' Network - the UK's top professional association for my trade. In 2015, Direct Marketing Association research named me as 'one of the copywriters who copywriters rate'. I do on-the-button copywriting for the public sector and charities too.

Do you need copy about software, accountancy, law, food, marketing, property, health or engineering? Or something completely different? I can write about almost anything you throw at me. Except fashion. I really don't like writing about fashion. If you work for a blue chip, my copy is high achieving and on-brand.
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Put aside their subject matter for a moment. What thrilled me about these two was the structure, the cadence, the musicality of their prose. I've been rediscovering them both. Today I re-read Beerbohm's 1943 Rede Lecture on Lytton Strachey. It's a slender, purple pamphlet my grandfather gave me (or which I liberated from his shelves).
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