People's first experience of you could be through your copy: direct mail, advertising, an email, your website, a press release, maybe. A copywriter, who'll take time get to know your business and the needs of your customers, can boost the effectiveness of your advertising, direct mail, websites and other forms of marketing. This means more responses, more visitors to your website and lower costs per lead.
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Especially through copy. The great writers of the world are great because they understand their readers' view of the world and reflect this in their writing. We can lay the foundations of a good rapport by getting to know your potential customers' needs. Then, we can build on them by showing, through the words we use, that we understand the way they see the situation.
Eye-catching headlines, persuasive messages and a strong call to action. These are just a few of the techniques that will power your print copy when you choose No Sloppy Copy. If you're investing in quality photography, design and print, make your copy the best it can be, too. As your freelance copywriter, I'll ensure everyone who reads your copy gets your message.
It's an opportunity to stand out from other employers as you describe the roles and career opportunities you can offer people. Whether you're recruiting senior directors, engineers, accountants or people for specialist roles, I'll prepare concise, inspiring copy with eye-catching headlines and a strong call to action.
We're not all natural public speakers but sometimes we need to address an audience. A presentation at a press conference, product launch, open day or AGM for example, will call for persuasive speech writing. A well prepared presentation, adhering to the proven rules of persuasive speech writing, will increase your confidence and ensure your message gets home.
But even small errors in copy can mess things up. This is because people often assume that a lack of attention to your copy indicates a lack of attention to detail in your dealings with customers. Harsh maybe, but true. Far better then that any errors in your sales copy are spotted and edited by a proofreader, not your customers.
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