Words, I use them every day. They are my toolkit for great copy and influential content. Coupled with unique, insightful and persuasive ideas words are a formidable selling weapon. Words that convince and promote your business. I've been a copywriter over 20 years, working with all kinds of clients with all sorts of products or services: from airlines to pet food, data management to lipsticks, engine oil to milkshakes and more.
It's that variety that keeps my copy fresh.
It's that variety that keeps my copy fresh.
Services
As one of London's most dynamic event companies they combine creative flair with business know-how. They needed a simple, inexpensive and functional website with massive cut though. The solution was a combination of pared back, incisive and characterful copy, matched by a cool, sophisticated visual identity that reinforced their passion to deliver more Intelligent Events.
Some say long copy is a dying art. I disagree. Cut back too far and you end up with bullet points. There will always be briefs that demand well-crafted, engaging and persuasive copy that's a lot more than 20 words long. Merchant Gourmet continually travel all over the world in their never ending quest to find the very best in fine foods, hard to source regional ingredients and traditional recipes.
Debatably the true art of the copywriter: take a complex communication challenge and simplify it. It takes skill and a little work. As Mark Twain once commented: "I would have written a shorter letter, but I did not have the time."
M-real, one of the world's biggest paper manufacturers, were looking for a corporate and product focused campaign that would change public perception of them as a paper producer to establish them as a total solutions provider.Our presentation used short, bold, emotive headlines backed up with a benefit led subtitle and compelling photography not usually associated with this industry.
M-real, one of the world's biggest paper manufacturers, were looking for a corporate and product focused campaign that would change public perception of them as a paper producer to establish them as a total solutions provider.Our presentation used short, bold, emotive headlines backed up with a benefit led subtitle and compelling photography not usually associated with this industry.
Too many pet food commercials follow the tried and trusted formula of simply showing insanely active dogs. But Eukanuba's unique formula, developed for pedigree breeds with more demanding metabolisms, required a very different approach. The monochromatic stillness of this ad helped to dramatise this premium brand's credentials while justifying its premium price.
When it's well done the printed word is still a powerful marketing weapon. Online is great, but sometimes you can't beat the look, feel and impact of something more tangible. The Treloars' Trust is one of the UK's most respected charities, committed to improving the lives of children with profound disabilities.
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