We are a B2B marketing agency built to close the gap between marketing engagement and business results. Five of our clients share their tips for lasting success in B2B marketing, and what they've learnt along the journey. This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location.
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Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile. Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
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Our model, built on long-term partnerships and agile working, is designed to deliver lasting success. To cope with all these new channels, we marketers did what seemed like the sensible thing to do. We created teams for each discipline. Each team happily grinds away at their set discipline, delivering more leads or blogs or whatever it is they're focused on.
We think it has to do with silos. Marketers have 'chunked up' the funnel into many different teams. Each team has their own measures and priorities. Digital marketers create conversions, field marketers generate leads, content marketers vibe on engagement, and so on. The assumption is that if you optimise every part, you will make the whole machine more effective.
Finally, we have a way to create growth in our top customers and crack the biggest prospect accounts. And then there's a dawning realisation. It's all back on the account team to follow up. They will have to do all the legwork to create any tangible results. It's on them to get the content in front of the right people, speak to the decision-makers, open new doors.
Successful partners are changing how they sell, from product to solution, from IT to business owners. Vendors and distributors that are alive to the change are winning share, by simplifying the partner experience, giving clarity and targeted support. The wash of MDF funds and complex reporting has made the performance of channel marketing opaque.
Targeting-as-a-Service identifies who your in-market, priority accounts are; and helps you campaign to them using accurate, verified contact details. The Targeting-as-a-Service (TaaS) package offers a global database of verified accounts, built for B2B marketing, with wraparound services that give a dynamic view of your in-market prospects.
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