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As a freelance copywriter, editor and marketeer, I specialise in helping organisations get their message across in a clear, compelling way. Since setting up Kat Creative in 2001 I've worked for clients in various sectors, including IT, telecoms, architecture, education, charity and the environment, sometimes directly and sometimes through creative agencies

I help businesses determine what they need to say online and then figure out the best way to say it. That means writing text for desktop and mobile websites, apps, emails and more. With over 10 years' experience of web copywriting and content strategy, I really understand the digital world. Yet for all the talk that 'content is king', few companies