And if you're trying to be a copywriter as well as doing your real job, you'll know by now that it's not as easy as it looks. A copywriter is an advocate: someone who, like a lawyer, can take a brief and present a case on behalf of a client. A copywriter is also an actor: someone who can put themselves into the shoes of your target audience and understand
Lyn James —
Steve can weave tapestries with his words. His grasp of moments, concepts and feelings is inspired.
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