Shade Bridal
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Shade Bridal
Congratulations on your engagement and welcome to our Award Winning Luxury Bridal Shop here in Nottingham. We are here to offer you a luxurious, stylish and intimate setting in which to peruse some of the most beautiful exclusive designer bridal collections. We take great pride in being one of the leading bridal shops in Nottingham and have become the first port of call for many soon to be brides.

Our luxury setting and experience is designed to make you feel special while you find the perfect wedding dress for your big day. Specialising in high end designer bridal gowns & accessories, for brides who are looking for something spectacular for their wedding day. With a reputation for a warm, friendly and highly knowledgeable service, we provide you with a personal and attentive appointment.
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Taking on a transformation in 2018 (Established in 2011), Shade Bridal Boutique is based in the historic village of Ruddington just outside of Nottingham city. A stylish & intimate sanctuary of chic, elegant and romantic designer collections. Creating an enjoyable, exciting, personal experience for you to look back on and cherish as part of your wedding.
Italian Couture styling influenced by sophisticated royal simplicity & the subtle expression of flowers, snow and ice, birds and their almost singing shadows, architecture and landscapes. Cutting-edge ideas & couture quality combined with incredible detailing & exceptional fit, creates a fashion forward bridal collection only dreams are made of.
Proud to be one of only three exclusive stockists in the UK. Moonlight is one of the most prestigious names in the bridal industry. Established in 1986, Moonlight has set out to create an experience that every bride fantasises about, from the moment their gowns are put on to the day you walk down the aisle.
From the moment you step into an exclusive Val Stefani designer bridal gown you will notice the beauty in all the details. Each couture bridal gown features details that are meticulously hand sewn to accentuate your curves. Starting from the Swarovski beaded bridal gowns, to the intricately detailed low back bridal dresses, and luxurious lace wedding dresses, no detail is left unfinished.
Designed in Milan, the fashion capital of the world, and a reputation that spans over 25 years Eddy K Bridal never fails to captivate. Timeless, always sumptuous and always memorable. From sophisticated gowns to elegant destination dresses, Eddy K's attention to detail flatters all figures and offers styles for any taste or special occasion.
Reviews (8)
Sophie Holmes
Sophie Holmes
Dec 24, 2021
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I cannot recommend Emma and her beautiful bridal boutique enough.
The dress selction process was fabulous and I felt at ease as soon as I stepped through the door. There's such a wonderful selection of dresses (I found it hard to choose). Emma was on hand for any help and advice, but only when I asked for it so not to overwhelm me. She's so friendly, kind and funny and me, my mum and my bridemaids loved the whole experience.
As a covid-postponed bride from 2020, I finally got to tie the knot in summer 2021. Emma was such a huge support during this turbulant time (I was an emotional wreck!), and
Lucy S.
Lucy S.
Oct 28, 2021
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I visited a couple of different dress shops before visiting Shade Bridal Boutique. Emma has created such a wonderful shop with the most gorgeous dresses, and visiting her was the best decision I made. The whole experience was wonderful from start to finish - Emma clearly knows her stuff and was friendly, laid back and incredibly accommodating, keeping back a dress from a recent trunk show so that I could bring my mum back to see it - this was the dress I ended up going for and I couldn’t have been happier with it. Natalie did an amazing job with the fitting, making last minute changes in the
Hannah Brennen
Hannah Brennen
Oct 21, 2021
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Emma was lovely and so helpful when I came looking for bridesmaid dresses from the moteemaids range. I ended up visiting four times, once on my own and then with each of my bridesmaids! Emma was very accommodating and patient, especially when I nearly did a U-turn on the style and colour! I can't wait to collect the dresses in November.
Charlotte Light
Charlotte Light
Oct 14, 2021
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Shade Bridal Boutique is so perfect and beautiful, from the moment you walk in you fall in love and then you fall in love all over again when you see all the gowns to choose from. Emma is so lovely and personable and makes the whole experience so personal and perfect. Everything about the boutique is just so perfect and no where else compares. I will miss seeing Emma and will definitely have to pop back in.
Neeli Thornton-Clarke
Neeli Thornton-Clarke
Aug 30, 2021
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Shade Bridal is the perfect place to go wedding dress shopping. The shop itself is gorgeous and well presented, all the dresses are easy to view and the shop also displays beautiful accessories (also the shop has parking). Emma is absolutely amazing! She listens to each aspect of what you like and don’t like about each dress, finding different dresses she thinks you will like. Emma is really helpful both in person and by email/telephone, I never had to wait long for a reply which is really great when you are trying to plan a wedding!
Emma is a genuinely lovely person and I never felt any pressure
Jen Fagan
Jen Fagan
Aug 21, 2021
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I visited a few other bridal shops but the moment I entered Shade Bridal I knew I was going to buy my dress from here! Emma (the owner) is not only professional but warm and understanding and she was with me every step of the way including a pandemic and a pregnancy in the middle of it all! I couldn’t recommend her beautiful shop enough, the dresses are outstanding I was still trying to buy a second dress on my last visit!
Sophie Dickinson
Sophie Dickinson
Aug 19, 2021
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Shade bridal boutique was the only dress shop that I visited as I had the best experience I could of asked for with Emma and I knew instantly I would find my dress with her. Emma makes the whole experience so special and is so genuinely kind and patient. Every single dress is stunning and I found exactly what I was looking for and was made to feel every bit the perfect bride in it. Emma definitely chooses her dresses, quality over quantity and you really do receive the most wonderful experience at Shade.
Emelia Box
Emelia Box
Sep 01, 2020
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I had the most amazing experience with Emma at Shade Bridal today! The shop is beautiful and the designers she has have amazing dresses. I came to see her a couple of weeks ago to try on dresses for my wedding next year and narrowed it down to two. I then booked in for another appointment today to choose my dress and today I said yes to the dress! Emma was so lovely and really helpful, we never felt rushed or pressured into buying anything and I am so happy with my dress. I was even given a goody bag with such lovely items in which really topped off a great afternoon. I can't thank you enough Emma