Eastern Sporting
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Eastern Sporting
Founded by the Walkers' as a family business in 2006, Eastern Sporting has grown to be the regions leading force in the retailing of modern sporting guns, ammunition, shooting accessories and clothing. We are delighted to be the regions only Beretta Premium dealer and hold the position as the only John M Browning Collection dealer for the Eastern Counties.

Here at Eastern Sporting we introduced the best price for any quantity of ammunition on the sale of shotgun cartridges. This is further supported by our ammunition loyalty card that continues to discount our already low prices. We are also very proud to be the first retailer in the UK to offer an onsite shooting simulator.
Services
Built to the usual Beretta, high standards, for a price that seems unreal. With attractive floral scroll engraving and matt oil finished walnut stock and forend. The tried and tested 680 series action is combined with chrome lined, cold hammer forged barrels, to give you a reliable gun. The Silver Pigeon I Sporting has all the elegance that you can expect from a Beretta.
A truly eye-catching gun with its unique blue receiver. The A400 Xcel features the Balance Cap system, designed to optimise the balance of the gun, Optima-Bore HP barrel and a micro core recoil reduction pad for improved comfort. The mechanism of the A400 action is a triumph of engineering which produces an exceptionally fast cycling speed.
Built to the usual Beretta, high standards, for a price that seems unreal. With attractive floral scroll engraving and matt oil finished walnut stock and for-end. The tried and tested 680 series action is combined with chrome lined, cold hammer forged barrels, to give you an extremely reliable gun and excellent value for money.
Built with a beautifully proportioned, scroll engraved, round body receiver, the 486 is a modern classic in the making. Using a modified demi block design, Beretta's exclusive Triblock system allows for a seamless barrel profile in the best English tradition, whilst the single trigger and V spring mechanism ensure fast, crisp pulls.
This attractively styled semi auto is made using genuine Beretta parts throughout and manufactured in Italy. This gun is a great all rounder with superior steel proofed multi choke barrels included at no extra cost. Available in 12g only in 26", 28" or 30" barrel length. Now also available in a tough synthetic stock version as an alternative to wood.
Reviews (9)
Stuart Morrison
Stuart Morrison
Nov 18, 2021
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Bought a magnum .. fishing knife . And it was only 20pounds . Il be most defo going back thir ..
Phil Stoneham
Phil Stoneham
Oct 26, 2021
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I just wanted to thank Reg and the team at Eastern Sporting, we have purchased a lovely 20 bore for my son today. The advice on everything from foot position, stance and master eye was top notch.
Nick Casement
Nick Casement
Aug 22, 2021
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Good selection of ammo for shotguns and rifles, large amount of rifles and shotguns for sale a clothing and accessories, very little in the way of decoying equipment which is a shame as I have to go elsewhere to get stuff.
Iron Trnm Nihixx Side
Iron Trnm Nihixx Side
Oct 29, 2020
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As all the other reviews say, what a gun shop this is . No pushy salesman. All of them have all the time and patience you could want and all are seasoned shooters themselves. Have a license for many a year now, I have tried the deals at other shops and I have always come back to Eastern. I'm always remembered also , whether its been a year or a month which is a nice touch .
If you honestly want the best experience and the best knowledge go here . I will till the shop closes .
Thanks to all the team here .
Will S.
Will S.
Aug 06, 2020
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A good window into a great shop.
Nothing compares to the excellent personal service received during a visit to the actual shop. The website is however a good source of information, especially cartridge range and pricing; which by the way is very competitive indeed.
Become a regular visitor and reap the rewards!
Chris Whiddon
Chris Whiddon
Nov 07, 2019
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Recently applied for my shotgun licence. Before it came through I visited two local stores to identify what I needed/ wanted. What a difference. Eastern were patient, helpful and showed me a number of guns, explaining the differences and things I would need to consider when buying. Went back and bought my cabinet once my licence arrived which they then loaded for me. I plan to go back soon to sort my gun and get advice on cartridges etc. I wish all stores were staffed by such friendly and helpful people.
John Gray
John Gray
Jul 26, 2019
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This is a fantastic family run gun shop headed by Alan, I have been using them since they opened in fact I bought the first ever gun they sold. The customer service could not be better, they are very helpful and extremely knowledgable who will help you match the right product that suites your budget.
Georgia Wales
Georgia Wales
Sep 10, 2016
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Fantastic shop. Very friendly and very helpful staff. Just purchased my first gun from here. No pressure to buy. Great range of guns and clothing at very reasonable prices. They spent at least an hour talking me through all the different guns. I was able to try the different guns out on their simulator, which you normally have to book in advance, but they had a spare slot. Work to your budget. They did all the paperwork to send off to the authorities, I just had to put it in a envelope and put a stamp on. Thank you from a very happy first time customer and will be returning for my next purchase
Daniel Evans
Daniel Evans
Dec 31, 2013
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These guys helped me into the world of shooting by helping me to purchase my first Air Rifle about 4 months ago.
Service was honest, accurate and very reassuring.
They even threw in some ammunition and a cleaning Rope for free with it as my first, I have no reason to go anywhere else.
I recently popped back to pick up some more shooting gear and as always they were all top notch.