Aphrodite Clothing
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Aphrodite Clothing
Mens designer clothes store Aphrodite was founded in 1994 with the vision of being the leading UK designer menswear independent. We are now official stockists of world renowned labels such as Barbour, Belstaff, CP Company, Fred Perry, Stone Island, Vivienne Westwood, Moncler and Y3 to name just a few.

We also have a substantial range of mens designer footwear brands from the likes of Adidas Originals, Clarks Originals, Grenson, New Balance and Nike. We have a well-chosen collection of mens accessories from such fashion lines as the iconic Paul Smith and Comme Des Garcons. For two decades Aphrodite has sourced from the most current and elite designers around the globe and are always on the lookout for the next big thing in mens fashion.
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Aphrodite was established in 1994 with the goal of providing the North East with the finest menswear and footwear from carefully selected brands such as Stone Island, Paul Smith and Kenzo. Through the years we have pushed forward and evolved, launching aphrodite1994.com in 2007 to take our vision to the world at large.
Are you wanting to get the newest designer menswear before your friends or simply want to stay ahead in the fashion stakes? Well the new arrivals department is for you. Bringing you the latest from our premium designer brands such as Stone Island, Vivienne Westwood, Barbour, CP Company and more, we strive to get our products online as soon as they come into the store.
Founded in 2017 Colorful Standard is a brand that excels in contemporary minimalism with a conscious approach. Formed around their love of colours, the brand's main aim is to create a range of wardrobe essentials that provide the perfect fit, timeless wear and unmatched quality whilst causing as little damage to the earth as possible.
Aphrodite is proud to carve a place in its roster for world renowned brand Heron Preston. Established in 2017, the luxury label has swiftly climbed the ranks of the fashion food chain and now positions itself at the helm of high-end streetwear alongside fellow New Guards Group powerhouses Off-White, Palm Angels and Marcelo Burlon, to name just a few.
When it comes to clothing suited to off-duty days comfort is key, that's why we've put together a selection of laidback essentials sure to see you through just about any casual setting. From joggers, sweatshirts and sliders to dressing gowns, tracksuits and men's pyjamas we've got you covered no matter whether it's a day spent inside or dressing down is on the agenda.
Reviews (11)
Dean Hyatt
Dean Hyatt
Nov 18, 2021
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Awful service. Placed an order through Amazon, they say they have stock in so placed the order and paid the money. Then get an email to say they don’t have stock and order is cancelled, payment returned in 5-7 days. Checked online at another pair of trainers, says they have two in stock so phoned up and they have 0. They take your money, cancel order as they have no stock and takes ages to get refund. DO NOT USE!
J. D.
J. D.
Nov 13, 2021
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I placed an order, and they sent the wrong item. Now they refuse to send my actual order until I research the best way to return their product, drive around town to get quotes, pay to ship the order back to them from overseas, and then wait for them to hopefully reimburse my added expense and someday send me the right order. They have not responded to my requests for shipping details to return their order, and I can't get my actual order until they get their mistakenly delivered property back. So now I'm forced to figure out and pay for their expensive overseas shipping with no idea when
Stephen Pinchbeck
Stephen Pinchbeck
Nov 12, 2021
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Immediate response to my query from Faye. Refund processed also immediately. Excellent service! Will definitely buy from Aphrodite again.
Craig Griffiths
Craig Griffiths
Oct 29, 2021
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First class customer service this afternoon from Holly in-store. Nothing was too much trouble. Thanks again.
Kieran Cooke
Kieran Cooke
Oct 06, 2021
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Ordered a Fred Perry sweatshirt yesterday afternoon and it arrived this morning, very nicely packaged. Fantastic customer service, will definitely be a repeat customer!
Mike C.
Mike C.
Sep 18, 2021
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Staff follow you all over the store and look down at you constantly making you feel unwelcome. Ended up going to flannels spending my money there. Disgusting staff. If you want to shop at a place where the staff think there better than everyone and think there great looking gym freaks then shop here, it's worth the trip just to laugh at the staff the way they go on. If my dog had a face like half of them I'd shave its ars and teach it to walk backwards. Avoid this place and shop at flannels.
Chris Rossin
Chris Rossin
Aug 16, 2021
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Terrible! They showed a stone island jumper with a description of shadow project. So I brought it payed hundreds for it. When received item it was a Ghost piece stone island not shadow project. Messages them loads of times , they never bothered getting back to me. Don’t bother using these use the proper retailers.
Jane Redman
Jane Redman
Jul 20, 2021
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Amazing service from Mykal on 2 occasions this week. Very pleasant and helpful, offering good advice. Will definitely be returning.
Henry Turner
Henry Turner
Jul 06, 2021
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Friendly staff. Much better customer service here than any other store in Sunderland and Newcastle. Really worth a visit.
Darren S.
Darren S.
May 17, 2016
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Poor Customer Service- do not order from here!

I purchased an item and on returning it I was informed that I would not be refunded due to the item not being returned within their 14 day period. I returned it within 16 days.

Unless you are 100% sure that the item you are buying is for you do not purchase from here as there is no opportunity to return an item in store for a refund let alone via postage.

Would not recommend this clothing shop in the slightest!
Qype User Daviem
Qype User Daviem
Jul 29, 2009
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Although it sells clothes and brands which other stores do not sell in Sunderland, it is very overpriced. I have found that even though the clothes are of a high quality it is daylight robbery as the majority of clothes are priced upto three or four times as much as identical clothes in similar clothes stores. If you have the money to buy overpriced clothes then this is the store for you, i would recommend asos for similiar products without being hustled.