Jermyn Street Design
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Jermyn Street Design
Susanne Malim founded Jermyn Street Design in 1981 after her career as a top international model. In short, jSD uniforms build brand and business value through their award-winning creative designs; wearer well-being and productivity; shared ethical and sustainable practices; and by removing operational cost and burdens throughout the lifecycle of clothes at work.

Further jSD Case Studies are available, listed here by brand or client name. Please use the CONTACT form to request any of them or if you have further questions on specific topics such as Wearer Well-Being, Wearer Trials, Cross-Cultural Design, Gender Issues, Roll Out, Sustainability, Experience Branding, Right-Sizing, Durability Indexing, Fabric Innovation, Predictive Stock Control, International Logistics or Personal Protective Uniforms [PPU].
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Shopping for clothes can be particularly challenging for anyone whose body falls outside the ableist, straight-sized norm. At jSD we offer MTO garments if a wearer falls out of the standard size range. For most companies, sustainability is supposedly a key objective of brands in 2020. Consumers are becoming more aware of how their clothes are made and are moving towards more sustainable alternatives.
At jSD, Corporate Social Responsibility [CSR] is of the utmost importance to us. We are passionate about the continuous review and tireless, collaborative improvement of ethical and environmental standards within the garment industry.

We also understand the importance to clients of total confidence and transparency regarding our CSR policies, including the audited and documented standards of all jSD contracted suppliers and manufacturers of their uniforms and other custom workwear.All jSD suppliers and manufacturing partners throughout our international and UK network are audited by jSD's supply-chain team to verify their total compliance with our CSR policies.
Service and utility uniforms must combine trust-building brand design with advanced wearer well-being and safety. This manager immerses themselves in understanding the client's business in order to provide not only the best possible guidance but to organise jSD's own operations and the entire uniform's lifecycle around each client's specific needs.
All successful projects for designing, manufacturing and the on-going distribution of Clothes at Work begin with listening, learning and observing. This research stage is absolutely critical to a wearer-driven design approach that excels at meeting each different client's specific brand, business and operational needs.
40 years since the first jSD garment was designed and still today, Susanne reviews every garment and design look book with the Design and Sales teams before this is then shared with the client. The ultimate commitment and dedication to quality, detail and design. A seasoned businessman with many years' experience in company management both as Director and Founder of private and listed companies.
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