I have the pleasure of working with a truly motivational team at AD. They are more than just a PR Agency; AD injects creative input and support into our campaigns. They are part of the team! AD Communications is a knowledgeable and experienced partner who always add value to collaborative projects.
They approach all types of projects with creative and flexible thinking. A capable, reliable and efficient partner. AD is an indispensable source of strategic and tactical advice for FESPA, adding enormous value in creative brainstorming and planning integrated campaigns. As summer draws to a close, Shireen sees the positives in a return to 'business normal', with some welcome adjustments.
They approach all types of projects with creative and flexible thinking. A capable, reliable and efficient partner. AD is an indispensable source of strategic and tactical advice for FESPA, adding enormous value in creative brainstorming and planning integrated campaigns. As summer draws to a close, Shireen sees the positives in a return to 'business normal', with some welcome adjustments.
Services
Shireen explains why characters are at the heart of B2B storytelling and why understanding the audience is vital to develop relatable brand campaigns. Greg discusses what "setting" means in the context of B2B stories and the importance of understanding the evolving market landscapes. Helen talks about the ever-changing plot within our core industries and explains how clients' storylines develop in the face of continual innovation.
We work with brilliant businesses in our specialist sectors. Our success is built on honest advice, genuine relationships, ambitious thinking and excellence in delivery. Against a backdrop of dramatic change in publishing and marketing, our campaigns for print technology and consumables brands challenge, educate, build awareness and inform major investment decisions.
We fast-track your messages with specialist knowledge and strategic consultancy, through nurtured networks and creative storytelling. Together, we'll develop your markets, engage your customers and increase your sales. We are strategists, storytellers, writers, planners, content creators, media buyers - we work together, integrating PR, social, digital, creative design, video and paid media in multi-channel campaigns that deliver results.
Achieving influential media coverage with knowledgeable, creative storytelling and through productive media and influencer relationships.
Earned media, such as editorial print and online coverage of press releases, opinion pieces and one-to-one interviews with journalists, is one of the most trusted sources of information by potential customers, largely because it comes from an independent, third party who is expected to have interrogated the facts and reported accurately.For a brand, however, it often means relinquishing control of the final content.
Earned media, such as editorial print and online coverage of press releases, opinion pieces and one-to-one interviews with journalists, is one of the most trusted sources of information by potential customers, largely because it comes from an independent, third party who is expected to have interrogated the facts and reported accurately.For a brand, however, it often means relinquishing control of the final content.
Managing commercial spend astutely across all channels to strengthen your brand, build awareness and maximise response. Leading trade publications offer a wealth of opportunities, aside from the more traditional print and online advertising, for brands to communicate with key decision makers in any industry.
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