Alf England Motorcycles
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Alf England Motorcycles
Alf England Motorcycles is one of the Midlands largest and longest established motorcycle dealers and is renowned as one of the top Yamaha dealers in the UK. Located in Bedworth, near Coventry, we stock the complete range of new Yamaha motorcycles and scooters, as well as the finest selection of used bikes for sale in the Midlands.

We also have a full motorcycle service and parts facility and sell a huge range of motorbike accessories and clothing. We have close ties with a local motorcycle training school, offering a variety of courses whose aim is to provided safe, informative and fun training.
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Welcome to Alf England Motorcycles, we're a family run business based in the Midlands with a focus on exceeding your expectations at every corner. Established in 1946, Alf England was created with a goal to provide constant high quality customer service to everyone who entered our doors, to leave with a smile and knowing you've just dealt with a biker, not a business.
Whether you need a service, MOT, or almost any other mechanical repair then we have both the expertise and the facilities to take care of your motorcycle. Our professional team will ensure that our workshop provides prompt service at competitive prices. The quality provided by our qualified staff, means that we are able to maintain your motorcycle in perfect working order.
Genuine parts originate from the same drawing board as where your machine was designed. Originally these parts were selected and assembled with utmost care to build your bike. Modern motorcycles are high-tech, high-tolerance machines' where every component is rigorously designed and tested for maximum performance and minimum weight.
I have been to these guys a couple of times now for serving/repairs on an old Yamaha 250. I have been very pleased with the quality & price of their work. There aren't many dealers left in my area, and these guys are easily the best I have found. And all the lovely new Yamahas are worth a look. If I was going to buy a new bike or scooter, Alf Englands would be my first port of call.
Reviews (9)
Xemi
Xemi
Jan 09, 2022
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The staff are always kind and inviting, i have been coming here for many years and as long as they are open and i ride a motorbike they will remain my garage of choice
John Connell
John Connell
Nov 13, 2021
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Just had my wife’s bike serviced, really friendly and helpful staff. I have bought my last 2 bikes from Alf England and they offer old school personalised service, everyone knows your name and asks about your other bikes, they are genuinely friendly and interested in what you want. Highly recommend.
Poppy Douglas
Poppy Douglas
Oct 12, 2021
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Fantastic dealership with brilliant staff! I’ve just purchased my first bike, a Yamaha XSR 125. After making an online enquiry late in the evening, I received a call the next morning from Daniel. He explained everything to me and answered any questions I had. I knew the bike and colour I wanted which they had in stock and so did everything over the phone in only 15-20 minutes. He then emailed me everything I needed and said the bike could be ready this weekend (I had phoned on a Wednesday) which was exceptional. When I went to collect the bike, I spoke to a member of the service team (I didn’t
Pete Smith
Pete Smith
Oct 12, 2021
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Absolutely top notch people to to deal with, nothing is too much trouble for them. Just traded a bike in with them and the experience couldn’t be more different from the previous bike shop I went too, they are friendly, helpful, honest, everything you want when buying a bike
Simon Myatt
Simon Myatt
Aug 09, 2021
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Friendly and welcoming service. A nice local feel, no pushy salesmen setup. Freedom to browse and decide on personal preference with knowledgeable guidance. Lots of nice little touches that make you want to buy from these guys. Great sales and delivery service.
Sergio Deluca
Sergio Deluca
Jun 22, 2021
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Thank you Brian for excellent customer service and the great technicians that have worked on my bike. Feels like new and it’s super smooth. See you at the next service!!congratulations on the new makeover of your store, it certainly looks the business !😎👍
Rien Sharp
Rien Sharp
Jun 21, 2021
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Really helpful and will hopefully be getting a bike off them soon. Cheers David. I have now picked up my bike it was a easy in and out process could not have asked for more friendly staff and more reliable service. Cheers to the Yamaha team.
Addison Taylor
Addison Taylor
May 12, 2021
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One of the best dealers I've had the pleasure of dealing with. Always happy to help, super friendly and no messing around. Mark was super helpful throughout the buying process and ran through everything with me before we took delivery of the bike, he even noticed damage to the bike that we didn't before we left with it and replaced it on the spot. Just a shame you're so far away or you'd have my permanent business, I wouldn't hesitate to buy another bike from you. If you're looking to buy a bike from these guys or have any servicing with them you don't even need to think twice!
Simon Fowler
Simon Fowler
Feb 16, 2021
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UPDATE: I have since purchased 2 more bikes from these guys, a new FJR1300 Ultimate and an almost new Honda CB1000R. Happy Days!!!
I bought a new Yamaha MT 09 from these guys and as usual their service was EXCELLENT. Nothing was too much, from the colour of the bike (I chose orange) to the ABS option (I chose ABS) to the protection (Yamaha rad guard plus R&G frame sliders front and rear) plus exhaust (they fitted me the lovely Akrapovic option, thanks Nigel). Price was great (they took my XJR in part exchange, thanks Mark) and Brian then cleaned and polished the bike and Martin even helped me