Our online shop features a selection from the wide range of designer jewellery collections we hold. Not only are we London's first stop for unique & and unusual engagement rings but we have carefully selected & curated unusual jewellery by designers from all around the globe. Our boutique is based in London's famous Muswell Hill.
Whether you are looking for a bespoke gift, a look for a special event or an update on your jewellery, our team of knowledgeable experts can help you complete your look with a truly unique shopping experience. Our bespoke jewellery experience is a relaxed step by step guide which provides you with the opportunity to be involved with the creation of a unique design handmade to your personal requirements.
Whether you are looking for a bespoke gift, a look for a special event or an update on your jewellery, our team of knowledgeable experts can help you complete your look with a truly unique shopping experience. Our bespoke jewellery experience is a relaxed step by step guide which provides you with the opportunity to be involved with the creation of a unique design handmade to your personal requirements.
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Known as London's hidden gem. We are a playful yet understated contemporary designer boutique which boasts an unparalleled offering of carefully selected and curated jewels by designers from all around the globe. The boutique is a space for creating memories through thoughtful and inspired purchases that should be worn every day and promise to outlive a lifetime.
Reviews (9)
Henry Amphlett
Jan 07, 2022
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One of the greatest purchasing experiences we’ve ever had! A huge thanks to Veti and the team at Tomfoolery. My partner and I travelled to Tomfoolery after seeing them on Instagram. We were amazed to find that they stocked so many of the designers were were looking at for engagement rings under one roof. We felt welcomed from the moment we got there. The layout of the store is very welcoming (smells amazing too) and created a relaxing environment for our visit. Veti worked with us to go through all of the options within our budget. They were very attentive and knowledgable and gave us time on
Meg B.
Dec 16, 2021
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My partner and I brought wedding rings here and couldn't be happier with the service and rings we found. They have a wide range of beautiful and unique products that seem far more special and one of a kind than what we had seen elsewhere. We were very last minute customers (i.e the week before the wedding) and managed to both walk away with pieces that we love that we could give to each other on the day. The service was 10 out of 10. Not pretentious as all (which I had felt in other shops) and with the right about of honesty and attentiveness without being overbearing. Would highly recommend.
Clare Smith
Oct 07, 2021
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Please do not buy any rings from this store! We have had a nightmare with an engagement ring. First of all it bent after catching it. It was on my partner’s finger at the time so it wasn’t a massive trauma! The ring bent completely out of shape and two diamonds fell out. We returned to the store and was quoted over £200.
Received the ring back and two weeks later diamonds fell out again. The ring wasn’t knocked at all, they just fell out. Called the store and was told that it was because the ring had been reshaped and to expect diamonds to fall out. Told to bring ring back for another quote
Received the ring back and two weeks later diamonds fell out again. The ring wasn’t knocked at all, they just fell out. Called the store and was told that it was because the ring had been reshaped and to expect diamonds to fall out. Told to bring ring back for another quote
Sarah Kavanagh
Aug 25, 2021
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Ryan W.
Jul 21, 2021
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Disappointing. Went for an engagement ring consultation and the rep didn’t follow up until I chased them several days later after saying they would email me on the same day. Refused to give a pricing range multiple times when others would (it’s not hard to give a min max estimate when provided with all of the details). I assume this was a sales tactic. Was told that I could pop into the store once I had the diamond to have a more detailed conversation, turned up and was turned away and told to book an appointment.
I didn’t feel like the sales rep cared about my business and so I went elsewhere
I didn’t feel like the sales rep cared about my business and so I went elsewhere
Sami Amawi
Jun 15, 2021
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Great atmosphere and interesting selection. Staff are friendly, helpful, and easy to get along with. Designing a bespoke piece turned out to be a hassle-free experience with great communication and updates throughout. Final product was fantastic. Bought several pieces from different ranges, and never had any complaints. It's the first place we think of whenever the topic of jewelry comes up!
Sasha Turner
Feb 18, 2021
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WOW! I am absolutely amazed every time I go into the shop and always find something I love in there. Staff are so helpful and kind and willing to help with anything. There jewellery is absolutely stunning and I can’t stop going back and won’t go anywhere else anymore!!!! 10/10 would recommend! Love it
S. A.
Jul 31, 2020
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My partner contacted Tom Foolery as they wanted a bespoke engagement ring. The ring is a salt and pepper diamond and one of a kind. The ring is absolutely gorgeous and my partner told me they were very helpful and informative throughout the whole process. I believe it took 6-8 weeks to manufacture and ship the ring.
Joy Cameron
Jun 24, 2020
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