Our ability lies in getting to the heart of what your business does best, and creating engaging design that makes your difference tangible to your clients. How we helped this London-based social housing practice shift their image from architects to management consultancy. How we helped a well-established architectural practice reposition itself to broaden its client base and the type and scale of projects for which it competes.
How we helped launch a new range of proprietary and specialist software systems, targeted at the international banking and finance sector. How we helped this long-established signage company change its identity to better reflect its size, scope and leadership position in the marketplace. How we helped a leading European bank change its focus and reinforce its relationships with its clients.
How we helped launch a new range of proprietary and specialist software systems, targeted at the international banking and finance sector. How we helped this long-established signage company change its identity to better reflect its size, scope and leadership position in the marketplace. How we helped a leading European bank change its focus and reinforce its relationships with its clients.
Services
A2 was founded in 2000 by creative director Andrew Pengilly. He started his career with Pentagram in London and immediately prior to setting up A2 was creative director of Carre Noir in Paris, working on design and branding assignments for major multinationals. We strongly believe this experience of assisting large corporations can be used to help small-to-medium sized business gain an advantage with their brand and marketing.
Fully understanding your business is critical to us. Through research, discussion and workshops we get to the essence of your company's values, philosophy and competencies. We study your market sector and review your competitors. We analyse the way the image you project is perceived both internally and externally, and any potential disparity between the two.
Before we embark on a design project, we first make sure we fully understand your business. We use research, discussion and workshops to get to the essence of your company's values, study your market sector and review your competitors. This strategic thinking forms the foundation of any design project, be it identity, print or web.
Our goal is to help our clients persuade others to select them as preferred suppliers, partners, employees, shareholders etc. To achieve this, strong sales and marketing material is essential in helping organizations get noticed, tailoring their message to a specific audience, whilst reinforcing their brand values.
We are able to adapt identity systems to any number of internal applications a client may have, bringing consistency to both their internal and external communications. These might include stationery, invoices, product sheets, newsletters and email templates.
These templates can also help reduce costs; for example we can produce fully designed and pre-printed presentation covers that simply need to be run through an office printer to apply the title, using a supplied Word template.
These templates can also help reduce costs; for example we can produce fully designed and pre-printed presentation covers that simply need to be run through an office printer to apply the title, using a supplied Word template.
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