I have previously worked for several design agencies including Fabrik Brands (London), Swag Design (London), Landor (Sydney), and How Design (Sydney). During this time, I gained invaluable experience working on projects for Bayer, Beverage Partners Worldwide, Boehringer Ingelheim, Coca-Cola, Nestl, SC Johnson, and Unilever.
In 2009, I founded RSD and now work directly with my own clients. My work can be seen in major retail stores such as Boots, Waitrose, and Superdrug in the UK and worldwide. If you'd like to collaborate on the design, redesign, or refinement of your brand, I'll be delighted to hear from you. Brand identity is the face and personality of your brand.
In 2009, I founded RSD and now work directly with my own clients. My work can be seen in major retail stores such as Boots, Waitrose, and Superdrug in the UK and worldwide. If you'd like to collaborate on the design, redesign, or refinement of your brand, I'll be delighted to hear from you. Brand identity is the face and personality of your brand.
Services
Cactus Crush is a hydrating haircare range from celebrity hairdresser, Lee Stafford. RSD designed this new sub-brand using cacti inspired typefaces and integrating cactus illustrations into the barcode. A sombrero was cheekily added to the Lee Stafford logo to further embellish the heat-protecting properties of this range.
Salon Science is an award-winning luxury haircare range based on powerful active ingredients from plant stem cells. It combines cutting-edge scientific research with high-tech formulas for different haircare needs. RSD designed the brand identity, packaging and created the artwork for all 18 products.
Mother Mash is a restaurant just off fashionable Carnaby Street, London. They required a design revolution including a new logo, menus, signage, website and photography. The new branding is inspired by the original, Victorian pie and mash shops. We've noticed a significant increase in customers since our new website and branding was launched.
Lee Stafford is one of Britain's most successful, multi award-winning hairdressers. There are currently 60+ SKUs in this range which are sold in 30 markets worldwide. For many years, RSD has been responsible for creating and evolving the artworks for Lee Stafford's core range and NPD products.
Artworks created have been for single and multi-languages for a wide variety of packaging formats including aerosols, tubes, jar label, cartons and sachets.Rick has been our supplier for all Lee Stafford packaging for many years. Within this time he has shown a great eye for detail, quick response time and artwork is always supplied on time without any issues.
Artworks created have been for single and multi-languages for a wide variety of packaging formats including aerosols, tubes, jar label, cartons and sachets.Rick has been our supplier for all Lee Stafford packaging for many years. Within this time he has shown a great eye for detail, quick response time and artwork is always supplied on time without any issues.
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