Allure Bridals
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Allure Bridals
Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride's most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction.

The result is the Allure Bridals brand family, with collections that embody the unique style of our brides. Dress dreams come true with the official Disney Fairy Tale Weddings dress collection, inspired by your favorite Disney Princesses. Beautifully balanced, with both soft and structured silhouettes, the Allure Bridals collection focuses on a sense of traditional elegance, paired with on-trend bridal influences.
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For our Allure Bridals collections, we believe in the details - beading, floral appliques, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine. Brides deserve to be at their most beautiful, and our aim is not only to design and produce the perfect gown but to provide daily inspiration for our brides-to-be.
Allure Men presents four collections of modern suiting which beautifully blends classic lines with thoughtful detailing and an on-trend fit. Introducing the Vows collection from Generation Tux and Allure Bridals. A selection of four new suits designed in bold colors and constructed with comfort features so you look great, and feel great too.
Growing up, you imagined a princess gown and dreamed of the day your special someone would step into your story. Now that day has arrived, and you're getting ready to begin your own real-life happily ever after. Start the next chapter of your life in a dress beyond your imagination - one with magic in every thread.
The Wilderly Bride collection was dreamed up for the bride who's searching for fluttering silhouettes and unique, delicate detailing. Wilderly is thoughtfully curated to embody a sense of carefree elegance and emphasizes the singular beauty of every bride-to-be, while focusing on her comfort and confidence.
Silky Mikado and soft, lace-paneled crepe are the stars of our Allure Romance collection, which focuses on beautiful design and a return to simplicity. There are abundant ethereal touches - blush tones, our timeless lace and layers of soft tulle. Understated silhouettes and matte-finish fabrics lend modernity, while detachable trains add exotic flair to bridal looks throughout the collection.
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