The Bridal Lounge
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The Bridal Lounge
We are stockists of Essense of Australia, Rebecca Ingram, Adore by Justin Alexander and Kenneth Winston. The Bridal Lounge - we create a relaxed and imtimate environment for all our customers to help with their special day. Welcome to The Bridal Lounge, proud to be National Finalists and Regional Winners of The Best Wedding Dress Retailer Award for the West Midlands, as voted at The Wedding Industry Awards.

We create a relaxed and intimate environment to ensure that all of our customers have the most wonderful experience buying their bridal gown, bridesmaids and prom dresses and accessories. Our knowledgeable, honest and approachable team will provide a professional service that is second to none ensuring you will look completely fabulous on your special day.
Services
Established in 2006, The Bridal Lounge is one of the area's most reputable bridal retailers with the majority of our customers now coming from recommendations. Based in Brunswick Street in Newcastle-under-Lyme, The Bridal Lounge is a family run business with knowledgeable and approachable staff.

The months in the run-up to your wedding will be exciting but may also be a little stressful so let our highly skilled staff assist and inspire in your selection.
Based in Brunswick Street in the market town of Newcastle-under-Lyme, The Bridal Lounge really is a family affair. Choosing a bridal gown is not just shopping, it should be a wonderful experience and the central part to planning your wedding. Here at The Bridal Lounge, we have a carefully selected range of gowns from some of the bridal world's leading designers, and knowledgeable and approachable staff on hand to assist you.
Here is a small selection of the lovely thank you cards that we have received from our gorgeous brides. Thank you to everyone who sends these and for the wonderful photographs that we have on display in the shop. Just to say a huge thank you for helping me find my perfect dress. You are all so lovely and I can't thank you enough for all your time and support on every visit.
On your special day you will want to look and feel wonderful and our fantastic range of bridal gowns will fulfil your every dream. Please find details of the collections below but there is nothing like visiting us in person where our friendly and experienced staff can welcome you into our warm and inviting atmosphere and help you choose your perfect gown - hope to see you soon!
We are proud to stock a beautiful range of prom dresses and evening wear at The Bridal Lounge and we love selecting dresses every year that we know you are going to love! We refresh our selection of dresses at various times throughout the year so our discerning customers can always pop in to find a dress for any occasion.
Reviews (9)
Michelle Jewess
Michelle Jewess
Jun 05, 2021
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From the moment we walked through the doors the customer service was impeccable! We were greeted with a smile by a lovley young lady who was then joined by the owner, I felt totally at ease and comfortable whilst admiring the beautiful selection of wedding gowns. Their knowledge and expertise was faultless! I said YES!!! to the dress at the bridal lounge and I am totally in love with my wedding gown 💕
Thank you ladies! I can't wait to come back and try it on again, I really did not want to take it off!
Emma Mcdonnell
Emma Mcdonnell
Sep 28, 2020
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Arrived here this afternoon after driving for at least 1h 20 min to share this lovely experience with my cousin the bride to be......on entry there wasn't really a welcoming due to them tidying up......one lady then greeted us and gave my cousin some ribbon bands to put over dresses she would like to try on........once she picked the ones she wanted an older lady assisted her with trying them on and she was lovely.....after trying a few dresses on we still hadn't been offered a drink so I did politely ask for a hot drink but unfortunately they had no milk........the bride to be then did find "the
Rachael Stevenson
Rachael Stevenson
Aug 12, 2020
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Staff were nice enough, but there wasn’t much choice of prom dresses. A lot were quite old fashioned and larger sizes which given the girls are 15-16, it took quite a few out of the equation. We were left to look around but felt a bit pushed into a decision. I’m glad I made the decision to get to another shop, where we did get fixed up
Jayne Booth
Jayne Booth
Jun 11, 2020
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Lovely, super helpful and very friendly. Beautiful collection of dresses
Steph Boulger
Steph Boulger
Nov 15, 2019
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Amazing customer service throughout every aspect. Lovely selection of dresses, and the staff were so welcoming and nice it made it such a great experience! They had really good tips and were selecting dresses to try that they thought would look good and they were right. Would highly recommend!
Wilhalmina Thomas
Wilhalmina Thomas
Aug 27, 2019
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Lovely staff. gave my nervous daughter time to relax and helped her to choose her dream dress
Philip Swift
Philip Swift
Aug 09, 2019
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An amazing boutique with outstanding choice. The staff are very welcoming and friendly. They make you feel special and look after your every need. Thanks Bridal Lounge team!! Xx
Stephanie Houghton
Stephanie Houghton
Jan 03, 2019
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From our first contact with The Bridal Lounge, the weekend after we were engaged, to the pick up of items a few days before the wedding, these guys were a dream to deal with. Caring, attentive and with an eye for detail they truly care about their customers. Nothing was too much trouble, they have a massive selection of dresses and accessories and will cater to every budget, plus they don't make you feel awkward when something is out of your price range or go for the hard sell, exactly what every bride to be needs! I can't recommend them enough!
Danielle Paterson
Danielle Paterson
May 09, 2018
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Absolutely AMAZING!! They saved my sisters wedding after another place let her down with her dress and they stepped in and found her another at the last minute! Fantastic service, friendly, polite and very helpful! Can not recommend enough!