Alc
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Alc
Our speciality is denim. We have a carefully curated range of jeans from worldwide brands, such as Frame, Paige and Denham, to bring you the best quality and the best styles. We stock a range of clothing and accessories to complement our denim offering: from shirts and blouses to sweatshirts and jumpers.
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Hello, I'm Adele and I founded ALC in 2012 because I knew it was possible to find the perfect pair of jeans. Since then ALC has been curating an edit of the best denim brands and styles on the market in our little Shop on Thistle Street, Edinburgh. The team have been there, tried it, got the expertise, and are here to decipher your denim dilemmas.
I'm the owner of ALC. The last (almost) 8 years of my life have been dedicated to solving your denim dilemmas. Prior to that you would have found me working in other retailers and studying all things fashion! My Style Icon has to be Olivia Palermo. She's the type that could wear a bin bag and make it look good and is an advocate of Paige and Frame Denim.
A staple for your everyday wardrobe, jeans are more than just clothing. Here you'll find our online denim selection. We have more styles in-store so if there's a specific fit you're looking for, send us an email. Shop by Brand Boyish Current/Elliott Denham DL1961 Dr Denim Frame Paige Tomorrow Denim Twist & Tango.
Whether you're seeking a classic straight leg jean or you've got your heart set on a pair of killer skinnies, our denim guide will help you find the perfect fit, for every occasion. No wardrobe would be complete without the iconic skinny jean. Once a no-go shape for many, the modern skinny jean is now so versatile it can be worn for work or play.
Known for it's golden sunsets and changing tones, we pay homage to the first month of Autumn with a bold colour palette of earthy tones and bright citrus hues. Shop by Brand Colorful Standard Essentiel Antwerp Fabienne Chapot Paige Rains Samsoe Samsoe Tomorrow Denim. Shop by Type Accessories Bags Blouses Coats Cropped Dresses Hats High Rise Jackets Jeans Knitwear Scarves Shirts Skinny Sustainable Sweaters T-Shirts Waterproofs.
Reviews (11)
Alistair Gordon
Alistair Gordon
Jul 01, 2020
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Great place. Great staff. I started my Christmas shopping early and thought I'd try here for a present for my wife. Not disappointed. Good clothes. Casual in nature. Owner was really helpful.
Stacey Cataylo
Stacey Cataylo
Aug 06, 2018
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Friendly, warm, and helpful staff. Great collection of women’s casual clothing and jeans.
Clare Alexander
Clare Alexander
Sep 02, 2017
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Great customer service. Adele ensures you get the best fitting jeans. Absolutely recommend.
Jayne Parker
Jayne Parker
Dec 07, 2016
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I can't rate this shop highly enough. I buy all my jeans from ALC, and have picked up some great tops and accessories too. Adele is welcoming, friendly and honest. She really listens and understands what you are looking for and offers good advice and opinions. She is never pushy with sales has even talked me out of buying jeans I didn't need! Fantastic small shop with a great range of clothes.
Yvonne Blakeley
Yvonne Blakeley
Jan 21, 2016
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I love this shop! If you're sick of the same old thing on the high street treat yourself to something different at ALC- you won't be disappointed!
Caroline Alexander
Caroline Alexander
Dec 17, 2015
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Adele always has the perfect jean in ALC...... It's a pleasure to shop there and you'll always get great service with a smile !!( or in our case lots of laughs )
Love the fact I can support an independent boutique too !!!
Charlotte Farish
Charlotte Farish
Jul 08, 2015
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Awesome store. Fantastic personal service, makes it incredibly easy and painless to find just what you are looking for! Thank you!!
Hayley Robb
Hayley Robb
Apr 05, 2015
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My new favourite shop. Fantastic!! I'll be going back on a regular basis. Wonderful customer service and great knowledge of products. Adele was a star.
Linda Gray
Linda Gray
Mar 22, 2014
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Didn't have long to stop today but couldn't have asked for better service, including a heads up for the A/W collection which was above and beyond. Get yourself in and check out the lushness.
Claire L.
Claire L.
Feb 10, 2014
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ALC has been opened awhile but I've never quite ventured in despite practically being on Thistle Street several times a month. It does 'high end' jeans and womens clothing and I always thought the clothes might be too expensive or just too skinny for me - that was a mistake!

I had been following ALC on twitter and when I saw details of a sale, I had to pop in. Recently, I've been losing weight. My jeans were never the best fitting as I'd always compromised between waist fit and thigh fit but losing weight meant I actually felt massive in my old jeans so I'd resorted
Liv Rey
Liv Rey
Feb 04, 2014
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Went 'window' shopping on my 21st birthday - came out with 2 new jackets. top and beautiful scarf which I haven't had off since! All bargains. Will be back soon <3