Cognosco Marketing are leading food trade consultants with over 30 years of experience in food and drink channels. At Cognosco Marketing we know what it is like to try and develop new business because that's what we do! Act as your outsourced national accounts team nurturing customer relationships with retailers, wholesalers and end users.
Work closely with your existing sales team to get them meetings with accounts which they don't have time to find or chase. Our main priority and focus is our customers; we want your business to grow and expand in the food and drink market. If you have any questions regarding food and drink trade marketing, your consultant will be pleased to help you.
Work closely with your existing sales team to get them meetings with accounts which they don't have time to find or chase. Our main priority and focus is our customers; we want your business to grow and expand in the food and drink market. If you have any questions regarding food and drink trade marketing, your consultant will be pleased to help you.
Services
Andy has over 25 years experience helping FMCG businesses from P&G to Glebe Farm Foods grow and realise their ambitions. Backed by consultancy experience and a career in sales and marketing, Andy has worked with many different food and drink businesses and has a natural tendency to think laterally as well as give a wide choice of options.
15 years has probably given us the best database in the food service industry - not just the numbers - outlets; customer numbers and reach; lines stocked; CRM resource. But also key Decision Makers by sector; respective strengths of best channels for distribution and potential sales growth. We also understand some of the minutiae - e.g.
Don't rush the way forward, fastest is not always best. So the start is the brief and making it SMART - Specific re your expectations and goals; Measurable - stockists or sales or both?; Achievable - can our joint resources do this; Realistic - Let's be honest about previous successes and failures, what lessons have been learnt.
Cognosco's expertise can take you from rigorous market research into the right trade channels to a contact strategy with key decision makers and influencers. Our focus is on best opportunity for sales growth with a CRM system for cost and time efficient follow up by clients. At the sharp end, we can supplement or even act as your key account sales team.
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