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Town and City Gift Card programmes are designed to lock in additional spend for participating business communities. They drive footfall into town centres, encourage discovery of new businesses and stimulate additional economic activity. The Mastercard programmes are easy to set up and can even be self-funding.

The Mastercard-based gift card programme provides a product to sell on behalf of your businesses. It's simple to set up, measurable, provides new insight and creates a new revenue stream for your town/city. A local gift card programme is a proven way of introducing new customers to your business. It's simple and free to register to accept the card, and you receive your money automatically via the existing Mastercard infrastructure.
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Miconex, founded in 2010, work with towns and cities across the UK to help support successful local economies. In 2015 we developed the UK's first city-wide gift card programme and have subsequently gone on to help towns and cities across the 4 countries of the United Kingdom to launch their own local currencies using the Mastercard network.
Our gift card platform enables a town/city or BID to establish a consumer gift card programme, helping to lock in additional spend. The prepaid Mastercard provides a new, simple way for local people to buy a gift for friends, family and colleagues. Recipients of the cards can then spend their cards at a network of local businesses including restaurants, cafes, shops, salons, attractions, leisure and entertainment businesses.
Kendal is a vibrant market town in the Lake District, one of the most beautiful areas of the UK. Close to the sea and to the Yorkshire Dales National Park, the town is a popular base for tourists, walkers and sightseers. The Kendal Gift Card programme is run by Sarah Williams, manager of the town's Business Improvement District (BID).
Name of area - Byres Road & Lanes Business Improvement District (BID) in the West End of Glasgow. The West End of Glasgow has long been a favourite destination for people who live, work and study in the city. It's also a must-visit destination for the millions of people that visit Glasgow every year.
It takes a matter of minutes. We simply need to swipe the business's card terminal and then we give you a short briefing document. The e-commerce website, an optional part of the programme, does 4 things. It enables a consumer to: find out about the gift card programme, check where the card is accepted, check the balance of an existing card and most importantly - purchase a card or cards!
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