After graduating from the London College of Fashion and working in the fashion industry as a buyer I decided to return home to the beautiful cathedral city of Chichester to set up shop and Indigo was opened in 1997. Indigo is a stylish and elegant boutique representing over 20 different designer labels providing an eclectic mix of fashions for the contemporary woman.

We are a small and very friendly team with a wealth of knowledge between us to help you with any wardrobe crisis. Whether it's an outfit for a special occasion, a wardrobe overhaul or just a little something to pick you up for the weekend we are always happy to help. We pride ourselves on making our customers feel special and welcome whilst offering an individual and fabulous selection of product.

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Meet The Team Report

I have been with Heidi at Indigo since 2004. I really enjoy being part of a friendly team and helping provide a sanctuary for some serious retail therapy. I am a big fan of the Maliparmi label which is an amazing collection of beautiful prints and fabric pieces. Also the Blank scarves which you can never have too many of!

Reviews (3)

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Cath Gadd

Dec 07, 2018

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Pleasant staff but couldn't find outfit for special wedding. Also thought prices were high.

Isobel Allen

Sep 12, 2018

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Staff very helpful and pleasant. Not pushy and loads of clothes to choose from. Would recommend.

Lorrie Whittington

Oct 05, 2014

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Indigo is a quality, independent boutique, which is rare to find these days. The clothes are chic, elegant, well made and fashionable. This is the place to go if you want quality items that have a classic edge rather than bowing to trends and fads.
The shop is spacious and well laid out, with a bright and airy atmosphere.
The staff here are extremely polite and helpful, with just the right amount of attentiveness.