Delivering insight led qualitative and quantitative research spanning the food, agriculture, heritage, environment, technology, and manufacturing sectors. Our approach benefits from wider and deeper cross-sector experience gained from over 25 years on the job.
We have purpose built research facilities, our own consumer panel and a dynamic in-house team that will think around, above, below and through a challenge to deliver insight you can actually use.We blend traditional market research techniques with the most up-to-date technology available in the industry.
We have purpose built research facilities, our own consumer panel and a dynamic in-house team that will think around, above, below and through a challenge to deliver insight you can actually use.We blend traditional market research techniques with the most up-to-date technology available in the industry.
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No tricky selection process, you just need to be over thirteen years old and occasionally eat food. So you are already a member of our research panel and you love it so much you want to get your friends involved? Or perhaps a cheeky win on our quarterly 100 Amazon voucher prize draw is what tempted you to get your nearest and dearest on board?
Our panel of consumers are unique because they have not had any formal training, which means they truly are reflective of the British consumer. Around half of the panel are geographically spread across the country and the other half are local to us - within an hour's drive. We have undertaken immersive research, postal research taste testing, blind taste testing and focus groups and aren't afraid of getting a bit creative in our approach.
654 start up companies in the food and drink sector were launched in 2020/21, a marked increase on the previous year. Launching a new product into a crowded marketplace is a significant challenge, there are many make or break decisions throughout the process, often made on gut feel or the opinions of friends because research is perceived as prohibitively expensive for a small brand.
The 4,000 square feet of space can be configured to meet any number of challenges. It includes a viewing gallery, catering specification kitchen, tasting booths and full audio and video recording capabilities. It's so good that we don't mind sharing either. Many local companies have used the space for team meetings, product development days and internal research.
Reviews (1)
Catherine Moore
Aug 18, 2019
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