Sammie Lou Bridal Couture
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Sammie Lou Bridal Couture
Tucked away in the village of Hillmorton, on the outskirts of Rugby our boutique presents an array of designer gowns for all brides. Our aim is to ensure your dress buying experience is one to both enjoy and remember. Picking a wedding dress is a big deal, we know! We want to make it fun and easy for you, and scheduling an appointment helps us ensure you get the attention you deserve.

This bridal shop is amazing. The owners, Leanne and Mark, are truly lovely and really care about finding your dream dress. I felt totally at ease and the private changing room was roomy and luxurious. I would recommend this shop to everyone without hesitation. Rapid and friendly communication prior to your private appointment and then their total attention from the moment you arrive.
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Sammie Lou Bridal Couture was originally established in 2013 by Sammie and Marie who went on to succesfully run the business until 2020 when my husband and I took over. I had previously worked with the company as a seamstress providing alterations for many wedding dresses and bridesmaids outfits.

Prior to my work in the bridal industry, I had worked for many years in the entertainment industry creating costumes for major West End productions, television shows and even a Bond movie!Mark and I met while working on the West End production of My Fair Lady at the Theatre Royal Drury Lane and we married a few years later.
Your first appointment usually lasts around 1 hour 30 minutes. One of our consultants will talk through your ideas and ask you about the kind of thing you like. They will then recommend gowns from the collection and you can browse the gowns in store to see if anything takes your fancy! Picking a wedding dress is a big deal, we know!
Reviews (10)
Josie Foster
Josie Foster
Aug 21, 2021
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The whole experience with Sammie Lou's has been fantastic from start to finish. I bought my dress a few years ago now (changed dates multiple times due to covid). When I bought my dress I was made to feel very comfortable and really listened to about styles that I like and dislike.
I also found the perfect veil to match my dress at Sammie Lou’s which Leanne kindly ordered for me to arrive in time for my dress fitting appointments. My dress needed some alterations which were done beautifully and in good time so that I was able to collect in plenty of time before my big day.
Leanne was always
David Cooper
David Cooper
Aug 20, 2021
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Hello this is Teresa Cooper I would like to say what an amazing experience I had with Mark & Leanne. I will never forget my appts with you it made the build up to our wedding exciting and gave me memories to cherish always. Leanne did my alterations to my dress and went above and beyond nothing was to much trouble and put my mind at ease.
I highly recommend this bridal shop I purchased my dress and all accessories from here
Michelle Watkinson
Michelle Watkinson
May 04, 2021
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This bridal shop is amazing. The owners, Leanne & Mark, are truly lovely and really care about finding your dream dress. I felt totally at ease and the private changing room was roomy and luxurious. I would recommend this shop to everyone without hesitation. Rapid and friendly communication prior to your private appointment and then their total attention from the moment you arrive. A vast selection of beautiful dresses. Nothing was too much trouble for Leanne and Mark, so very accommodating. All brides to be need to visit Sammie Lou Bridal Couture!
Amy Johnson
Amy Johnson
Apr 29, 2021
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Great experience here this afternoon. I was delighted to find a dress :D. Leanne and Mark were both great, very patient and making good suggestions.
Kayleigh O'Reilly
Kayleigh O'Reilly
Aug 17, 2018
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Sammie Lou Bridal Couture was the first bridal boutique I visited and I found my dream dress. Every dress they have is beautiful and clearly chosen by experts! Marie was very friendly and made me and those with me feel so welcome the whole experience was wonderful and the celebratory glass of bubbles when I "said yes to the dress" topped it off. I'm so happy that I went there and will remember the experience for ever :)
Lynsey
Lynsey
Jun 21, 2018
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Incredible experience. Marie was so very helpful. I had an idea in my head and she helped bespoke my perfect dress in our short timescale. Cannot recommend highly enough. Would never consider going anywhere else. Personal service. Thank you
Maria Armstrong
Maria Armstrong
Jun 10, 2018
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Absolutely amazing experience there today! Marie was so warm and welcoming, she made me feel so at ease and had such useful advice. I didn't ever feel rushed and after trying on quite a few dresses finally settled on the one. Cannot recommend the store enough, such a personal experience!!
Jennifer Buswell
Jennifer Buswell
Jul 09, 2017
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I had seen Sammie Lou Bridal Couture showcase their beautiful dresses at a wedding fayre at my chosen venue. I just had to book an appointment with them. I was so nervous before going dress shopping. Being curvy and visiting other bridal shops made me feel rubbish however walking into Sammie Lou I instantly felt welcomed which set all my nerves aside. All the dresses just felt beautiful, something all my bridal party commented on, compared to other bridal shops. The dresses felt amazing on and I didn't feel like I was squeezing into them, they each fitted in a way I was still able to see the dress
Stacee Leadbetter
Stacee Leadbetter
Jul 05, 2017
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From the first moment o walked into Sammie Lou to the moment I walked down the aisle Sammie and the team could not do enough for me! We had the VIP experience which was so lovely. They helped me pick the perfect dress, made sure it fit like a glove and even dressed me on the morning of my wedding!! Any bride looking for a wedding dress or accessories I encourage you to go to Sammie Lou bridal couture you won't regret it!
Zanel Leaf
Zanel Leaf
Jun 27, 2017
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Absolutely fantastic place. Took every care to make our time there individual and an experience. We weren't rushed, got offered drinks, great advice given in a non pushy manner, dresses pinned properly to show both dress and bride-to-be to their full potential and friendly chat throughout. Great atmosphere and wonderful selection of dresses. Great range of prices as well, with sales items as low as around £500 whilst still in great condition. Wish I could get married to my husband again so I could pick a dress from here!