It all started in 2011, when I, Karen, got married myself. As a bride who wanted to plan a wedding that wasn't the usual, traditional affair, I sought high and low for alternative wedding suppliers in the South East. This wasn't an easy feat! Continually frustrated by the lack of boho and alternative wedding dresses on offer, I decided to start my own boho bridal boutique to serve those brides just like me.
We're not all about long, strapless gowns covered in bling and why should we have to settle for something less than amazing? In 2014, I opened Rock the Frock Essex, initially a small boutique in Battlesbridge Antique Centre. After a couple of years, we had outgrown the space so moved to Chelmsford, where our flagship is today.
We're not all about long, strapless gowns covered in bling and why should we have to settle for something less than amazing? In 2014, I opened Rock the Frock Essex, initially a small boutique in Battlesbridge Antique Centre. After a couple of years, we had outgrown the space so moved to Chelmsford, where our flagship is today.
Services
I am a local girl living in Cheshire nearly all of my life. I chose to open my very own Rock the Frock in Bramhall Village, because it is SO accessible - by car, train and even plane - meaning I can help as many of you Northern brides as possible find your perfect dress! I started following Rock the Frock on Instagram back in 2015 when I was planning my own wedding.
All the style of Rock The Frock at a smaller cost! Rock The Frock Pre-Loved is our brand new dedicated boutique for brides who wish to purchase a beautiful designer dress on a smaller budget and a shorter time-scale! Our Pre-Loved dresses have all been enjoyed previously, either by being tried on by brides in our other boutiques or having been worn by brides on their wedding days.
What's better than the thought of your beautiful wedding dress being enjoyed again? Well, now you can bring as much joy to someone else's big day as you felt by giving another bride the opportunity to wear it again! Here at Rock The Frock, we are passionate about sustainability and through our Pre-Loved boutique, we offer brides a buy-back option to sell their dress back to us!
Reviews (10)
Jo Petty
Oct 03, 2021
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These people were extremely unprofessional and showed their true colours when things went wrong.
I know that for many brides they will not experience what I've been through, so I'd imagine the 5 star reviews are justified based on their experiences. And honestly, I would have given them 5 stars just based on my experience of going into their pop up shop trying the dresses on, and having a nice time with the shop assistant. They were helpful and pleasant and a contrast to the "traditional" bridal shops you see.
However, they were rude and uncooperative when I asked to return the dress I'd bought
I know that for many brides they will not experience what I've been through, so I'd imagine the 5 star reviews are justified based on their experiences. And honestly, I would have given them 5 stars just based on my experience of going into their pop up shop trying the dresses on, and having a nice time with the shop assistant. They were helpful and pleasant and a contrast to the "traditional" bridal shops you see.
However, they were rude and uncooperative when I asked to return the dress I'd bought
Amy C.
Sep 28, 2021
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I feel in love with my dress the moment I saw it online but I was undecided if I really wanted to travel 70 miles to try it on.
Let me tell you it was the best decision I made to go and try it on.
I can not tell you how helpful the team has been especially Aimee she helped me much I have had the most wonderful experience and can not recommend Rock the Frock Essex enough!
Thank you so much!
Let me tell you it was the best decision I made to go and try it on.
I can not tell you how helpful the team has been especially Aimee she helped me much I have had the most wonderful experience and can not recommend Rock the Frock Essex enough!
Thank you so much!
Emma Hutton
Aug 28, 2021
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Visited the pop up boutique in Brighton. My first time trying on wedding dresses! We had a lovely time at the appointment, I tried on lots of gorgeous dresses and was made to feel completely relaxed, which has made for an excellent first dress hunting experience! I highly recommend Rock the Frock, as it's a far cry from the run-of-the-mill bridal shops you see in every town.
Ellen Sarah Thomas
Aug 24, 2021
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Would recommend a visit here to any bride! I went to the Brighton pop up, and the team was so friendly and encouraging - I was quite nervous as it was my first appointment but they made me feel totally at ease and it was such a lovely experience. A really unique range of dresses too, totally different than any other bridal boutique I'd looked at - I hope they stay in Brighton permanently because they're perfect for it :)
Lucy Nash
Jul 18, 2021
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Rock the frock is amazing. Gabrielle is an absolute gem and she had great instincts for what I might like and what I was looking for. I had so much fun and got to try on some fantastic dresses 😁 not just traditional bridal but dresses/outfits with colour. There was something for every shape and size and I think it's a must for every bride.
Jessica Feehan
Jul 04, 2021
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Getting engaged mid-pandemic has meant my wedding planning experience thus far has been been a little light on excitement, so I was really looking forward to my appointment at Rock the Frock. On the day, it was even better than I imagined. I can't speak highly enough of Gabrielle, who took care of me during my appointment - she was so friendly and welcoming, and she made me feel comfortable, confident and beautiful in everything I tried. She had some great tips for working out which dresses I only liked, as opposed to loved (which was tough because the dresses are all stunning), and she helped
Laura
Jun 17, 2021
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Sash & Veil
Dec 12, 2020
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As a veil designer, I am delighted that Helen at Rock the Frock Cheshire has chosen to stock my veil collection alongside her dresses. As with the other Rock the Frock boutiques, Helen's selection of dresses is both stylish and unique and offers something a little different for brides who want to stand out from the crowd. Helen is both knowledgeable and passionate about what she does and if you're searching for that special dress, I'd have no hesitation in recommending you book an appointment with Helen.
David Brunning
Nov 23, 2020
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Amy P.
Sep 03, 2014
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I am a firm believer if you have a great experience or service you should always give feedback!!
This was true at Rock the Frock earlier today.
The store itself is super cute and quirky (upstairs at an Antiques Shop) perfectly laid out and the dresses are a credit to Karen's eye for vintage, class and gorgeousness!!
Karen herself is super helpful, relaxed and knew what she was talking about (this is not always a given at wedding shops)!!
I had a great experience and she managed to fix the feeling of something was missing off my dress (this blew my mind)!!
There is no doubt in my mind that
This was true at Rock the Frock earlier today.
The store itself is super cute and quirky (upstairs at an Antiques Shop) perfectly laid out and the dresses are a credit to Karen's eye for vintage, class and gorgeousness!!
Karen herself is super helpful, relaxed and knew what she was talking about (this is not always a given at wedding shops)!!
I had a great experience and she managed to fix the feeling of something was missing off my dress (this blew my mind)!!
There is no doubt in my mind that
