Adore Brides
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Adore Brides
Adore is one of the longest running bridal and occasion businesses in Essex, having first started trading in Chelmsford in 1990, and now operating from our lovely pink shop on the corner of Wells Street and Railway Street. We are a small, friendly and enthusiastic team, dedicated to providing an enjoyable and stress free experience to our lovely customers!

As well as loving our jobs, all of us here at Adore take great pride in the amount of positive feedback we receive by way of letters, cards and via social media, and take great delight in seeing photos of our happy smiling brides on their most special day! For brides on a budget, or for those with limited time, a visit to our store in the heart of Chelmsford is a must.
Services
At the end of each year, designers discontinue a number of gowns to make way for next season's collections. Here you will find a great selection of fabulous discontinued styles at amazing prices, which can be bought off-the peg and taken home the same day. But hurry, once they're gone, they're gone!
We stock an amazing, affordable range of bridal belts from our own in-house label Julia Joseph, designed to add glamour and sparkle to your gown. Each belt is handmade using the best duchess satin fabric, with a hand sewn exquisite diamante, crystal or pearl applique adornment. The satin belt can be made to any length and width.
New guidelines are now in place in order to give customers the reassurance they need to shop in a safe and stress-free environment. However your virtual bridal party is very welcome to join us via Facetime, Whatsapp or Zoom using our shop Wi-Fi to connect. If for any reason you cannot make it to your appointment, you are more than welcome to reschedule for another time.
Once you have decided on your dress, we will measure your bust, waist, hips and length, and then use the suppliers size chart to decide which standard size is best to order for you. We will then write out an invoice for your order, and ask for a 50% deposit which can be paid by cash, credit/debit card or cheque.
Alterations fittings are available on Wednesdays, Thursdays and Fridays between 10am and 5pm. It is very important to note that we do not offer alterations fittings on Saturdays or Sundays, as we sincerely wish to avoid any disappointment at a later date. Alterations fittings can be booked well in advance, at the time you place your order if necessary, so that you have plenty of time to make arrangements to fit in with work or holidays.
Reviews (10)
Stacey Price
Stacey Price
Dec 20, 2021
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I had the most wonderful experience today with Debbie. She was fantastic, made me feel very comfortable during my appointment. I was also stunned by the selection of plus size dresses. Thanks for making this experience so easy and fun!
Claire Lodge
Claire Lodge
Oct 27, 2021
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Such a lovely friendly shop. I was put at ease as soon as I walked in. All the staff are professional and very helpful. I found my dream dress on my first day of searching and the prices are very reasonable. 100% recommend this place!
Mirela Bitica
Mirela Bitica
Oct 23, 2021
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I’ve found wonderful people here. ☺️
And my wedding dress made me feel like a princess 👸. Thank you for everything! I recommend Adore Brides for anyone who wants to find a lovely dress👗 !
Lucy
Lucy
Oct 21, 2021
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I visited Adore Brides this week with my sister and we were delighted with the experience we received. Emily was a dream - attentive, welcoming, reassuring and not at all pushy in my quest to find the perfect dress. The shop itself is opulent and spacious with a dress to suit every budget and style. The goodie bag was a lovely touch and I can’t wait to return for my alterations next year! Thank you again for a fabulous experience, I would recommend Adore Brides in a heartbeat. 😊
Kelly Taverner
Kelly Taverner
Oct 20, 2021
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Debbie at adore brides was amazing, so helpful and understanding. She took the time to listen to what I was looking for. I can't wait for my dress to arrive 😍
If your worried about wedding dress shopping visit adore brides.... Any stress will melt away
Marrianne Peterson
Marrianne Peterson
Oct 18, 2021
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Really lovely and kind ladies at Adore! Thank you for all your help. You made my bridal dress shopping experience so relaxed and enjoyable. I’m in so in love with my dress! x
Kirsty Edmonds
Kirsty Edmonds
Jun 06, 2021
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Really lovely wedding dress shopping experience!
I tried on several dresses with the support and help of Emily who was extremely knowledgeable. There was no pressure to buy the dress and she was extremely clear on pricing and options. Can’t wait to have the alterations completed and wear it in the day.
Akpevweoghene Ofovwe
Akpevweoghene Ofovwe
Jun 04, 2021
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I must say Adore brides is the absolute best. Their customer service is 100% amazing! Special shout out to Emily she’s a star. They were very helpful and I absolutely enjoyed getting my wedding dress from them. It was a smooth sail from day 1. I recommend strongly 😊
Alexandra Gray
Alexandra Gray
Nov 13, 2020
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I visited Adore Brides with my 2 girls for my youngest daughter's wedding dress. Customer service was absolutely excellent, especially in view of Covid restrictions. Emily made our consultation as comfortable and 'normal' as possible and went over and above to accommodate us safely without losing the magic of such an exciting time.
This was the 2nd shop of our appointments - in the 1st, we couldn't look at any dresses, just describe what style and they chose 4 dresses to try.
At Adore Brides, my daughter was able to look at and try different styles and look at veils and accessories to complete
Mary Mariana Spencer
Mary Mariana Spencer
Nov 21, 2019
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Talking about this place just feels wonderful. Their customer care is amazing and have wedding dresses at any price. I bought my wedding dress and veil here. Loved it very much!