We provide a range of database marketing and CRM services. We can help you build a single customer view; develop joined up communication strategies across channels; implement accurate marketing management reporting; reliably measure the ROI of your marketing activity; and help you prepare for GDPR. We have the skills and experience to overcome your current marketing frustrations and, perhaps most importantly, to start to deliver solutions within the context of your current marketing budget.
Services
HS2 bridges the marketing - IT gap. Not only can we help you develop effective communication strategies across multiple channels, but we can also put in place the technical solutions to support them. Strategy that is underpinned by good analytics, implemented on a reliable platform and evaluated using robust reporting.
We work to deliver effective marketing solutions within the reality of your day-to-day constraints, whether they be technical, budgetary or skills based. We would all like to change some things about the circumstances in which we work. Even if that is possible, significant change usually takes time.
We provide marketing data warehouses on a SQL Server platform. The data warehouse can pull together data from your sales system, email broadcast utility and your website to create a single customer view across channels. Our approach makes minimal demands on your other systems.
It can also be used to push data back to your email broadcast system and/or website in order to drive personalisation, as well as providing a platform for your mailing programme and marketing reports.We work in a way that reflects your circumstances. So we can set up the data warehouse to run in a hosted environment or on your own network.
It can also be used to push data back to your email broadcast system and/or website in order to drive personalisation, as well as providing a platform for your mailing programme and marketing reports.We work in a way that reflects your circumstances. So we can set up the data warehouse to run in a hosted environment or on your own network.
We typically start a new relationship by pulling data together from various sales and transactional sources to create a single customer view. Then, using that view as a basis, we undertake a thorough review of recent marketing activity and how the customer journey develops. Once we have a basic platform in place we help clients develop a suite of marketing management reports that provide a high-level view of marketing performance.
We have a simple philosophy that is at the heart of the communication strategies, however complex, that we help clients to develop. The overwhelming majority of business models rely on a group of very loyal, and very profitable, customers. Genuine Acquisition: generating new loyal customers who buy regularly - not merely acquiring yet another one-time buyer.
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