We use our business intelligence experience, market research skills and data science expertise to help you get a better grasp of what is important to your business, reviewing your marketplace and your positioning within it. We use this knowledge to help you grasp opportunities by developing your business.
We will help you understand what it is like to be in someone else's shoes, to live the customer experience and use those insights to help you grow sales, drive profits and diversify. Our expertise is category management for consumer packaged goods businesses, BUT whatever your business. For the latest news and comment in the world of Fast Moving Consumer Goods, join our LinkedIn group grasp FMCG.
We will help you understand what it is like to be in someone else's shoes, to live the customer experience and use those insights to help you grow sales, drive profits and diversify. Our expertise is category management for consumer packaged goods businesses, BUT whatever your business. For the latest news and comment in the world of Fast Moving Consumer Goods, join our LinkedIn group grasp FMCG.
Services
Our vision at grasp is to be recognised as THE experts in FMCG business development in the North of England. Our mission is to make products better for ALL by cost-effectively helping you get a better grasp of your marketplace and grasp opportunities to drive sales, grow profits and diversify. Our values are to be open, lean, commercial, responsive, proactive and creative.
Prior to founding grasp, Robin worked in an international marketing research agency and a major European food manufacturer. Robin has also worked in printing, foodservice, photography, radio, labour market research and media sales, publishing two books along the way. Robin has strong competences in hands-on qualitative research, data analysis, category development, presentation production & delivery, and the breadth of the marketing mix.
Thanks again for your rapid and insightful research into our new branding and pack designs. It's going to be hugely helpful. You have been a lifesaver for the brand and category team and an absolute pleasure to work with. We really couldn't have got through it without you. It's probably been our most successful launch of a range ever in terms of retailer take up.
We have some unique information resources to drive your business forward. In the first instance, our databases are a thinking tool to help us uncover opportunities. We can then work with work with you to develop these opportunities into actionable marketing activity that can convert your pipeline of prospects into customers.
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