Building effective shopper strategies (from target audience through to media choices), feeding in 1000s of previous campaign results. Elevating the shopper space by turning media challenges into surprising and exciting creative solutions and shopper experiences. Buying with scale to drive efficiencies in your shopper spend and making the process simple.
Managing shopper media campaigns from start to finish, ensuring that everything is delivered on time and to budget. Measuring campaign performance by turning data into useful insights to help you boost future performance. As co-founder of Capture, it's inspiring to see everyone's commitment to our vision to transform the category, empowering brands to justify their choices and grow their investment in retailers and channels.
Managing shopper media campaigns from start to finish, ensuring that everything is delivered on time and to budget. Measuring campaign performance by turning data into useful insights to help you boost future performance. As co-founder of Capture, it's inspiring to see everyone's commitment to our vision to transform the category, empowering brands to justify their choices and grow their investment in retailers and channels.
Services
Capture has felt like an extension of the Alpro Shopper Team, helping to ensure extensive activity across all the major mults in alignment with our ATL campaign. The team were efficient in activating a lot of media consistently, whilst also tailoring for specific retailer needs. The planning showed a lot of thought and rigour, and Capture provided some useful challenges to the team based on their wider FMCG experience.
I am a Senior Client Manager on the client tam at Capture, I manage a fantastic team of 4 who lead client relationships to plan, execute, manage and evaluate the best shopper campaigns for a range of FMCG brands. I joined SMG in 2017 and since then I have been leading the development team. Our aim is to design, implement and deliver software solutions for our clients that will help them join us in our main mission; transform Shopper Media!
Creating integrated physical and digital campaigns from the 'store' back that reach consumers at the point of consideration and conversion. The way we buy is changing rapidly, with shoppers switching channels almost instantly and buying when they weren't intending to do so. For FMCG brands this challenge is even more pronounced, as by its nature, is an impulsive category.
Building effective shopper strategies (from target audience through to media choices), feeding in 1000s of previous campaign results. Focus on creating effective strategies that are realistic to implement and lead to strong results. All our shopper campaigns are driven by data. We start by understanding our 'who' - the target audience - and exactly how they shop this brand.
We know that media only achieves its full impact and potential when the creative is pulling its weight. That's why we invest time and effort in getting that creative just right. With over 50 years of shopper media expertise within our creative department, we're well-versed in delivering creative campaigns that really work in the retail space.
