Fairytale Bride
Call now
Call now
Website
Call
Fairytale Bride
After being in Coggeshall for nearly 6 years, we found that we had outgrown our lovely little boutique. Well, we then spotted that the AGA shop at 41 London Road, Lexden, Colchester had closed down so, we thought this would make a perfect new home for Fairytale Bride! It took us over 9 weeks to totally transform the interior and recreate our beautiful new bridal boutique.

We made it bigger and better and more beautiful than ever! We know there's a wide choice when it comes to wedding dress shopping so we'd like to tell you some real reasons why you might want to first make an appointment for a consultation with us, making Fairytale Bride your No.1 destination in Colchester and indeed North Essex!
Services
Fairytale Bride offer a relaxed & stress free wedding dress shopping experience, designed to help you find your perfect bridal gown. We offer a 90 minute FREE private consultation to every bride who books an appointment with us with the whole boutique to themselves along with our personal service. Whilst you may want to bring along many of your closest friends and family members, it can also easily make dress shopping more difficult.
A chic and modern brand for the bride who wants her wedding dress to be an expression of her inner confidence and sophisticated sense of style. With inspiration being drawn from old Hollywood glam, elegant silhouettes, decadent detailing, clean lines, unique fabrics, textures, and patterns; True Bride create timeless gowns for every bride of any shape or size.
Throughout the year, we add many discounted designer wedding dresses to our Sale Collection and these dresses are at the most incredible price! This is perfect for brides who may have budget limitations, are short on time or just hunting for that once in a life-time find. These dresses are in a variety of styles and sizes and we only have one of each available.
If you are looking for a wedding dress at Fairytale Bride, the first step is to book a consultation. A consultation can last up to 90 minutes, guarantees you complete privacy plus our full undivided attention. This is an exciting time and we love listening about all your wedding plans. From this we hope to discover your ideas about how you might like to look.
Thank you so much for all your help and support! You truly are amazing people and are fabulous in your roles! Mum and I felt so at ease with you and trusted your advice and expertise.

From the original face book message to make the dress fitting appointment, to meeting you both, saying 'yes to the dress', collecting the dress and to your thoughtfulness in remembering and sending a message and a card on our wedding day made the whole experience so special which really made our wedding day so amazing!Had such a lovely experience at Fairytale Bride, such beautiful dresses it was hard to choose but finally I said yes to the dress!
Reviews (9)
Samantha Hammond
Samantha Hammond
Dec 29, 2021
Report
The best experience a girl could ask for!
As a plus size bride I was very worried about trying on dresses. On walking in my fears was quickly dissolved, both ladies greeted us like we was friends. I was shown dresses that was in similar size to me. Therefore no embarrassment of trying on a dress in size 6 when I’m nowhere near the size. My group and I was the only ones in the store! We was given time to discuss options with each dress and when we found the one everyone celebrated. The dress arrived within good timescales and was perfect!
I loved my dress & it made my wedding day was perfect
Megan Humble
Megan Humble
Nov 23, 2021
Report
Visited Fairytale Bride during the middle of the pandemic, and Charlotte and Alison couldn't have been more helpful, despite having a long list of new rules they had to follow!
I would never have found my dream dress without them. They picked out something I turned my nose up at first, until I got it on and realised it was the one. They even nicknamed the dress "The Megan" after we changed the skirt to be slightly different than the original styling on the dress.
They were so helpful and have kept in contact throughout, even since my wedding day finished and it's nice to feel as though they genuinely
Charlotte Skinner
Charlotte Skinner
Sep 26, 2021
Report
I visited fairytale bride last July. I hadn’t been enjoying the whole wedding dress shopping process but Alison and Charlotte really put me at ease. They listened to what I wanted and pulled out some beautiful dresses for me, they continued to do so until they found my perfect dress. When I worried about my dress later on in the year I was able to call them and be reassured which helped so much. Thank you so much for a brilliant service and my dream wedding dress.
Charlotte Jefcoate
Charlotte Jefcoate
Aug 30, 2021
Report
I could not be more thrilled with the service provided by Alison & Charlotte.
Me and three family members felt so relaxed throughout the process, it was an amazing experience that I will never forget.
Finding my dress was just how I hoped it would be, stress free!
Not only were the team at Fairytale Bride great whilst searching for my dress, even in the difficult guidelines of the Covid Pandemic my dress was hand delivered to my door (socially distanced of course) which was more then I could have asked for.
Service with a smile doesn't do this mother daughter duo justice, they truly celebrate
Sadie May
Sadie May
Jul 01, 2021
Report
A huge thank you to Alison & Charlotte for helping me find my dream dress on Saturday. I had the most wonderful appointment and enjoyed every second of it. You made me, my mum and auntie feel so special and it was the perfect day! You were so patient with me as I am such a indecisive person but your advice was amazing and I finally said YES! Thank you sooooo much. I love my dress!!! xx
Rachel Mannering
Rachel Mannering
Jun 21, 2021
Report
Alison & Charlotte made me and my bridesmaids feel so welcome in their shop. We had music and drinks and a really lovely chilled what seemed like all day trying on dresses. I remember walking towards their huge mirror and just crying as I found the dress for me. Unfortunately due to lock down I was unable to go back and collect my dress however it was sent to me free of charge. Just a lovely genuine bridal boutique.
Autumn Crook
Autumn Crook
May 15, 2021
Report
I had a taster appointment last week and straight away I was made to feel comfortable. The ladies are so lovely and quite clearly extremely passionate about the work they do and every dress within their store. As a new mum I was very worried about my size and body shape having no clue what would suit me and feeling like I'd look rubbish in everything. They instantly made me feel great and put me in dresses that complimented my figure perfectly. I haven't purchased my dress yet but I am certain that I will be going back for another appointment. Amazing service and truly lovely ladies!
Emily Southey
Emily Southey
Nov 17, 2020
Report
My experience with Fairytale Bride was so special. The girls didn’t let covid get in the way of making it an exciting part of the build up to my wedding day. I was lucky enough to see both their previous location and their new and you can just appreciate how much work has gone into the place. It’s clear to see that they love what they do as it shines through! They are such warm, lovely girls here. I also really appreciated how well they kept in touch- they are great at updating you by social media, email, text, everything. Thank you again to a wonderful bridal boutique who helped me find my
Jade Abbs
Jade Abbs
May 03, 2020
Report
This place is EVERYTHING!
I visited last year to choose my dress. They have the most beautiful selection of dresses. I walked in & explained what I wanted & they pulled off the rail my perfect dress. Alison & Charlotte couldn’t have been more helpful & patient. I tried on a tonne of dresses & ended up going back to the first one picked of the rail for me. They made the whole experience so personal too, a little welcome sign & some flapjacks. We felt so at ease & had such a fun time. I will never forget the experience & I thank them for making it so perfect.
Even their communication was amazing