Affinitas is run by Catrina Stark (MCIPR), a communications professional with over 18 years' experience in communications and marketing. Affinitas offer engaging and cost effective marketing and communications solutions to help your business improve relationships with your customers, boost your brand, and become more profitable.
We provide clients with an overall marketing planning service; advising on how your business can benefit from the right mix of marketing and PR tools to get your message across and capture the attention of your intended audience. And if you do, we're an extra pair of hands to help your in-house team deliver busy projects.
We provide clients with an overall marketing planning service; advising on how your business can benefit from the right mix of marketing and PR tools to get your message across and capture the attention of your intended audience. And if you do, we're an extra pair of hands to help your in-house team deliver busy projects.
Services
If you're reading this, then you've probably got a fair idea of what your business needs to be doing when it comes to marketing. But putting together a robust marketing plan that outlines how you're going to achieve it; that's where Affinitas comes in.
Everything we do starts with a conversation and early on in ours we'll be getting to know you, your business, and crucially, your customers - who they are, where they are, what they buy, how they buy it and why they buy it.This is a significant conversation to have and the answers will help build a picture of how we can better promote your business and what tools will be required.
Everything we do starts with a conversation and early on in ours we'll be getting to know you, your business, and crucially, your customers - who they are, where they are, what they buy, how they buy it and why they buy it.This is a significant conversation to have and the answers will help build a picture of how we can better promote your business and what tools will be required.
You know your business inside out and when face-to-face with your customers, we bet you can wax lyrical about your product or service. But does that same enthusiasm and interest translate well onscreen (or on paper)? Bill Gates' essay title "Content is King" has turned into an overused mantra but it does speak the truth.
Let's face it: social media is time consuming. As a business owner, you'll appreciate the benefit in having an active social media strategy but in reality, do you have the time to run your business and keep all of those social accounts up-to-date? Or perhaps you've yet to embrace social media and need a professional to get you established on the key networks.
Affinitas can help you harness the potential of the media to raise awareness of your products or services through planned PR. Catrina has a wealth of information and experience to share when it comes to creating and executing successful PR strategies and plans. PR plans are different for every business, and even within the same company there may be different plans for different objectives.
We approached Catrina in the first quarter of 2019 as our online presence was lacking, and we needed help raising awareness of our smart building solutions. Having worked with Affinitas for the past two years, it's sometimes easy to forget that Catrina isn't an employee! When she joins us at client meetings, her knowledge of our services and solutions is impressive, and it's clear she has our business interests at heart.
Reviews (2)
Scott McPhee
Jan 29, 2019
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I have known and worked with Catrina (Cat) for over 15 years now. As a modest sized Agency/Digital Marketing Company we often have to rely on partnerships and collaborations. These partnerships often take time to take shape and for trust to build. From the minute we started working with Affinitas we have never been let down and I would trust them with every one of my clients. We are always delighted with their creative thinking and attention to detail and projects often end up more successful than we originally hope for. Having worked with Affinitas, as both a client and supplier, over the years
Stitch Social
Dec 16, 2016
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Having collaborated with a lot of marketing agencies, we can safely say that Catrina and the team stand out as the most professional, organised, knowledgable and hard-working. It's a pleasure to work with Affinitas, and they do wonders for businesses that don't have the time or means to do marketing in-house.
